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Acura doubles CPO non-powertrain warranty to 2 years

On the same day Acura dropped a scintillating teaser for its upcoming Type S Concept, it also quietly announced some less exciting (unless you're in the market for a used Acura) news: It's improving the warranty that comes with its certified preowned (CPO) vehicles. Non-powertrain coverage is doubling from one year to two years, while powertrain coverage remains the same at seven years. Starting this year, Acura's Certified Preowned Vehicle Limited Warranty, which begins after the New Vehicle Limited Warranty, will be two years or 100,000 miles for non-powertrain coverage, a significant improvement from the previous guidelines of one year or 12,000 miles. Powertrain coverage is seven years or 100,000 miles, whichever comes first. In addition to the better warranty, Acura will offer new CPO customers a complimentary dealership maintenance service, which includes a check or change on the oil and oil filter, air intake filter, cabin air filter, rear differential fluid, brake fluid, and a tire rotation. Furthermore, CPO customers will get three free months of AcuraLink on a trial basis. Under warranty like in previous years, Acura will continue to offer "Motor Club Benefits," which includes emergency towing, flat-tire change, battery boost, emergency fuel delivery, and lockout assistance. Acura has strict rules for what can be considered for its CPO program. The car must be six model years or newer, so between 2014-2020, and it must have less than 80,000 miles on the dial.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2024 Acura ZDX revealed with up to 500 horsepower

The 2024 Acura ZDX electric SUV has been revealed along with many of the basic specifications. It will be available in two basic trims, the A-Spec and the Type S, and both offer fairly impressive performance and range wrapped in a package that's very similar to the Precision EV concept. The basic shape of the ZDX is quite close to the Precision, but everything has been softened. The nose still leans forward with a solid main grille, it has a floating roof, silver lower trim and a cab-rearward shape. Concessions to practicality include the conventional door-pulls and larger lower grilles for powertrain cooling. The A-Spec and Type S look pretty similar, with the main difference being wheel size: 20 inches for the A-Spec and 22 for the Type S. The A-Spec's tires are also 265-mm wide while the Type S gets 275-mm tires. And that top-trim ZDX gets the option of the Double Apex Blue Pearl from the concept, or the Tiger Eye Pearl from other Type S models. Unlike the Precision, the ZDX actually has an interior, and it does a good job of hiding its GM roots, at least at first glance. It has a low dash with slim air vents and a pair of screens for instruments and infotainment; 11 inches and 11.5 respectively. The screens are split up, and sit low behind a wraparound cowl design. Looking closer, though, and you'll see that the steering wheel and climate controls are carryover from the related Blazer EV, though that's not necessarily a bad thing. Acura has another important difference from the GM products: It will feature wireless Android Auto and Apple CarPlay, in addition to all the Google Built-In apps. An 18-speaker Bang & Olufsen sound system is standard, too. Other fancy tech includes rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Digging beneath the surface, we find that the A-Spec will come standard in rear-wheel-drive form, quite the departure from a company with decades of front-drive history and experience. It gets a single rear motor making 340 horsepower. It will be available with a dual-motor all-wheel-drive powertrain that we're presuming has the same total output, seeing as Acura didn't specify a different amount. Multi-link independent suspension with fixed shocks and springs are also standard for the A-Spec.