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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura NSX GT3 Makes Public Track Test Debut | Autoblog Minute

Acura sets to public debut the NSX GT3 on the track. This latest video from Acura offers us some sights and sounds of the NSX GT3. Acura Autoblog Minute Videos Original Video autos gt3 acura nsx gt3

Acura shows off RDX accessories and 2020 NSX at SEMA

Following its successful season on the track, Acura speeds to SEMA to showcase a range of performance and race vehicles as well as a new line of concept A-Spec and Acura-branded accessories. Also on the luxury division’s stand will be the Type S Concept sedan and the 2020 NSX, both unveiled in Monterey Car Week in August, the latter wearing the classic Indy Yellow Pearl exterior paint. Acura will show off its accessories on a 2020 RDX. Carbon fiber is the name of the game for its concept A-Spec treatment, used on the grille surround and on the lower front fascia, lower side sill, rear diffuser, lower doors and side mirror caps. ThereÂ’s also a dark chrome theme on the rear Acura badge and A-Spec emblems. A-Spec is offered as a sport appearance trim on the RDX and is supposed to be part of all core Acura models in the future, so weÂ’ll see whether this “concept” A-Spec packages eventually makes it way, whole or in part, to future variants. NSX GT3 Evo To Compete Globally in 2019 View 5 Photos The Acura Genuine Accessories to be shown on the same RDX, by contrast, are available IRL and include roof rails and crossbars, replete with a fork-mount bike attachment, 20-inch wheels with a custom dark tint finish, black lug nuts, black chrome emblems, a carbon-wrapped tailgate accent, illuminated A-Spec trim on the door sills and A-Spec carpet floor mats. ItÂ’s topped with a Thule cargo box. The 2020 NSX will wear the Indy Yellow Pearl color in homage to the old Spa Yellow, one of two yellow paints offered with the first-generation version of the supercar and a favorite among collectors. It joins two generations of championship-winning NSX cars: the 1990 pre-production model driven by Hall of Famer Peter Cunningham to 14 wins and 26 podium finishes between 1991 and 2002, and the NSX GT3 Evo that has won multiple IMSA and SRO races. The carbon fiber-bodied supercar with custom-designed livery is offered for sale globally for around $525,000, Acura says.