2005 Acura Rsx Type-s on 2040-cars

Auto blog

Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx

2021 Acura TLX Long-Term Update | Tuneful turbo-four soundtrack

I used to be enamored with the turbocharged 2.0-liter engine format. I owned a 2004 Subaru WRX, with its turbo boxer mill, and liked it quite a bit, rough though it could be. Then turbo-fours, often displacing the same 2.0 liters, began replacing heavier and thirstier naturally aspirated V6 powerplants across the industry, and I was on board. Since then, they’ve become much more refined and responsive, all while their often uninspiring soundtracks faded into the background as automakers worked to improve the experience inside the cabin. TheyÂ’ve also become so ubiquitous that, apart from certain standouts like the turbo boxer in the Porsche 718, they ceased to be as exciting to me. Then AutoblogÂ’s long-term 2021 Acura TLX arrived in my driveway, equipped with a 2.0-liter turbo I4. I was excited about the styling and the handling, but I didnÂ’t expect this four-pot to make a huge impression on me. The first time I opened her up under wide-open throttle, though, I was pleasantly surprised. This 2.0TÂ’s 272 horsepower and 280 pound-feet of torque are ample motivation for this sporty sedan, even with all-wheel drive and a 3,990-pound curb weight. It wonÂ’t knock your hat into the back seat, but itÂ’s quick enough, especially in Sport mode. The thing that really won me over with this 2.0T, though, is the sound. Ripping to this thing's 6,800-rpm redline produces a melodious song that sounds a lot more exciting and expressive than most other fours. The cherry on top is the punctuated hiss of the turbo releasing its pressure when you get off the throttle. The amplitude of the engine note is manipulated using AcuraÂ’s Active Sound Control. As an Acura spokesperson explained it: “Active Sound Control uses the TLXÂ’s speakers (whether audio is playing or not) to add sound (same-phase or reverse-phase) to the cabin that smooths the sound of the engine heard inside the cabin. Engine noise doesn't increase in a linear way with rising revs; instead there can be many resonances that create peaks and valleys in the sound pressure level and an uneven sound. The level of ASC is tailored to each drive mode (Comfort, Normal and Sport).” Put another way, ASC is basically an electronic filter that can deaden or amplify the sound and smoothen it out, similar to how active suspension damping adjusts to the situation and drive modes to either let in more or less road feel, while actively eliminating the harshest of vibrations.

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.