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The new Acura Integra was never meant to be a retro car

The new Acura Integra Prototype was never supposed to be a retro or nostalgic design process. It would be easy to assume it was, as Acura’s messaging leading up to the big reveal leaned heavily on the Integra nameplate's heritage. From the model name embossed in the bumpers, to videos of shifting the older modelÂ’s manual transmissions, Acura yanked fairly hard on our heartstrings. And then the cover came off last week, and while there are very subtle cues hinting at old Integras here and there, the new car doesnÂ’t look much like the old ones at all. Unlike designers of the new retro-tastic Nissan Z and Ford Bronco, Acura decided to create something altogether new and different. “So, admittedly, when we started planning this car, it was never to create a retro Integra,” Acura product planner, Jonathan Rivers, told Autoblog. “We actually looked at it from the viewpoint of say, if the Integra had never left the lineup, how would it have evolved? How would it have changed over the years? We think this is the result of that.” There was never going to be a two-door coupe model, because as Rivers points out to us, coupes just don't sell these days. However, sportbacks are popular — just look at the sheer number of them coming from Germany these days — and it suits the customers Acura is trying to capture with the Integra. “The target customer is a millennial with an active lifestyle, so they need space for their gear but they also want to have a great car to hit the canyon roads with every now and then,” Rivers says. “Once again, over the generations, the Integra is just that.” For any naysayers throwing their hands up about the Integra seemingly being a fancy Civic, we possess two points of refutation. One, thatÂ’s exactly what the Integra has always been. It was literally badged and sold as a Honda in many other countries, and its bones have always been Civic-based. ThatÂ’s the IntegraÂ’s history, and while Acura doesnÂ’t officially come out and say so, itÂ’s most certainly the same today. On the design front, maybe you think the photos make it look a little too close to the new 11th-gen Civic Hatchback? Well, pictures on the internet donÂ’t always tell the full story of a car design. “None of the sheetmetal is shared with either the four-door or the five-door Civic,” Rivers explains.

2021 Acura TLX Long-Term Update | Pleasurable drive, puzzling gremlin

This was my first long haul behind the wheel of our long-term 2021 Acura TLX, and past experience with the brand (and Honda in general) led me to believe that if I could get past any seat comfort issues, the TLX and I would get along just fine. As it turned out, I had no cause to worry in the first place. The TLX’s seats are comfortable and supportive enough for my typical driving position – and look great in red to boot. Not having to worry about my back screaming at me after a couple solid hours on the highway, I was able to devote my attention elsewhere, and the report is largely positive. To me, the most impressive thing about the TLX is how small it feels from behind the wheel. IÂ’ve had it in my driveway for nearly two months (for various reasons, none of them good; look for more in a future update) and despite driving it rather frequently, I often forget that itÂ’s a midsize. HowÂ’d Acura accomplish that? ItÂ’s all in the feedback. The steering is dialed in pretty much perfectly and lacks the artificial and distant sensation present in AudiÂ’s FWD-based luxury sedans, for example. IÂ’d even put the TLX ahead of BMWÂ’s 2 Series Gran Coupe in this department. Sure, theyÂ’re very different vehicles, but that Acura can accomplish this with something as large as the TLX while even BMWÂ’s compacts disappoint? Well, it says something. And though it may feel small, it isnÂ’t. The TLX more than accommodated enough luggage for two people traveling to a Lake Michigan wedding over a long weekend, and did shuttle duty throughout the festivities without even a peep from rear-seat passengers, apart from commentary about the red leather. ItÂ’s a bit polarizing, IÂ’ll admit, but I think it looks great against the blue exterior. 2021 Acura TLX A-Spec View 51 Photos Over the 500-mile round trip, the TLX averaged just a hair under 30 mpg (against an EPA rating of 29 mpg highway; score one for the numbers geeks) at cruising speeds of 75-80. Michigan highways arenÂ’t known for top-notch surfaces, but even on the grooved pavement found on many of its interstates and other rural expressways, tire hum never became intrusive. Present? Sure, just not unpleasantly so. My gripes are few. I wish the cruise control would be a bit more aggressive in accelerating to a set speed when resumed, for one; it seems downright lazy under certain conditions. I could also do entirely without the silly touchpad-like infotainment interface.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."