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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura NSX is officially retired with the final Type S completed

The eulogy issued today from Acura is brief and to the point: "The final Acura NSX Type S was completed today at the Performance Manufacturing Center in Marysville, Ohio." Keyword: final. While the announcement has been expected for months, it's now official. It marks the finale of the second-generation NSX, a hybrid-electric model that was introduced in 2016. A total of 350 cars were built, according to Acura, and the last NSX, which is reserved for sale to a customer, was decorated in matte Gotham Gray, The PMC specialty plant, sited near American Honda's engine factories, is now producing a limited run of the 2023 Acura TLX Type S PMC Edition. The first generation of the sleek, aluminum-body NSX sports coupe, designed in Japan, appeared in 1990 and was greeted by rave reviews from auto writers and enthusiasts. The car was discontinued in 2005,  but its successor reemerged in 2016 with a hybrid electric powertrain and 3.5-liter twin-turbocharged V6 engine capable of 573 horsepower.  2022 Acura NSX Type S View 16 Photos The upmarket NSX Type S was revealed in 2021, with an increase to 602 horsepower. Acura made it clear at Monterey Car Week at that time that the Type S was a limited edition and production would be capped at 350 examples globally before the run ended. The upcoming TLX editions will be limited to a run of 100 in each of three NSX-derived colors: Curva Red, 130R White and Long Beach Blue. The first run of PMC TLX cars should be shipping in the next month, according to Acura spokesman Andrew Quillin.  Cars at the Performance Manufacturing Center are hand-built in a spotless work environment and undergo extensive quality control before being shipped to dealers in enclosed transporters. 2023 Acura TLX Type S PMC Edition View 15 Photos

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video: