2002 Acura Rsx Base Coupe 2-door 2.0l on 2040-cars

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Junkyard Gem: 1996 Acura 3.5 RL, Rocky Mountain Rambler 500 Edition

Honda had a good sales run with the Acura Legend, the first of the luxury-marque spinoffs from well-known Japanese carmakers to appear on our shores, but times change and the RL replaced the Legend as Acura's flagship starting in the 1996 model year. Here's one of those first-year RLs, found in a Denver boneyard covered in decorations from the Rocky Mountain Rambler 500 road rally. The Rocky Mountain Rambler 500 involves a lot of punitive off-road driving, so cars that have no business on the dirt seem to get coolness points. That makes Honda's most expensive vehicle of 24 years ago a fine choice of ride. I can't determine how well this car did, but the drivers looked optimistic during the inspections last month. Since the ignition key is still in the switch, I'm assuming it wasn't running so well after the rally and the team decided to bid farewell to their Acura in the lowest-hassle way possible: sell it to the nearest U-Pull-&-Pay. The team appears to have gone for a Pirates of the Caribbean theme with their big land yacht. The evil-looking wheel covers looked sharp. However, the Lord Humungus-grade roof spikes really make this car stand out, both on the rally and, now, in the junkyard. It seemed very clean, with the original owner's manual still in the glovebox. The MSRP on this car came to $41,000 in 1996, which amounts to about $69,000 in 2020 dollars. A new Lexus LS 400 cost $52,900 that year, though the $45,700 Lexus GS 300 was more likely to have battled for the money of potential 3.5 RL buyers. The 1996 Infiniti Q45 went for $53,520, while the J30 cost $39,920. The 1996 BMW 530i had a $42,750 price tag, but your Mitsubishi dealer had $25,525 Diamantes that year. Built on the idea that luxury doesn't have to be boring. Take that, Lexus!

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

New 2022 Acura MDX platform to underpin future Hondas

The 2022 Acura MDX introduces a new platform to the Acura and Honda lineup called the Global Light Truck Platform, and it's currently exclusive to the MDX. The new 2021 Acura TLX is also built on a totally new platform that isn’t shared with any other Honda or Acura. Going further back, when the redesigned 2019 RDX debuted, Acura said that model was built on “a new-from-the-ground-up, Acura-exclusive platform." ThatÂ’s three totally-new and Acura-exclusive platforms in a short time period, and it got us thinking. What is Acura up to here?  Most manufacturers these days are increasingly going in the exact opposite direction. VolkswagenÂ’s MQB architecture underpins everything from the hot hatch GTI to the gigantic Atlas. ToyotaÂ’s TNGA platform has multiple sizes/versions, but Toyota still considers them related and will tell you that TNGA is the basis of cars from the Corolla on up to the Highlander, plus the Lexus UX and ES. You can find similar stories all across the industry, in both luxury and non-luxury brands. Acura, on the other hand, appears to be taking a totally different approach. To get some clarity on strategy, we reached out to Acura. The answers are multifaceted, but Acura says it's spending money where it pays dividends for performance — but there's also more sharing between models than it might look like on the surface. “The definition of what constitutes a 'common platform' varies by automaker,” Acura exclusively told Autoblog during a wide-ranging e-mail interview involving the input of numerous engineers and product planners. “For us, the most fundamental value is to maintain the same carry points throughout production and enable us to produce different vehicles in the same manufacturing environment.” As an example, the TLX and RDX feature similar carry points in the chassis to enable their production on the same line, but thatÂ’s where the two diverge. “The TLX is different in that it has a bespoke platform that is not shared with any other Acura or Honda vehicle,” Acura says.