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Acura recalls 10k RLX models for headlight replacement

Acura is recalling 9,700 examples of the 2014 and 2015 RLX in the US to replace their headlights. The problem is that the reflective backing material inside the units can potentially delaminate. If this happens, then the luxury sedans no longer conform to federal safety guidelines. The automaker knows of no injuries or crashes related to this issue, though. The 2014 RLX has been subject to two other recalls. One covered loose bolts in the rear suspension, and the other was to replace the front seat belts. RLX owners should receive mailed notification of the recall around February. This campaign comes hot on the heels of Acura issuing a stop-sale for the TLX V6 for a risk of possible rollaway. Scroll down to read the company's entire announcement of its latest recall. Statement by Acura Regarding Headlight Recall: 2014-2015 Acura RLX Approximately 9,700 model-year 2014-2015 RLX vehicles affected in the U.S. Headlight assemblies in affected vehicles to be replaced, free of charge TORRANCE, Calif. – Dec. 11, 2014 – Acura will voluntarily recall approximately 9,700 model-year 2014-2015 RLX vehicles in the United States to replace both headlight assemblies, free of charge. The reflective film backing material inside the headlights may delaminate, which may result in the vehicle no longer conforming to Federal Motor Vehicle Safety Standard No. 108. No crashes or injuries have been reported related to this issue. Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in early-Feb. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4. # # #

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2016 Acura RDX priced from $35,270*

Acura launched a revised version of its RDX crossover at the Chicago Auto Show in February. And now that it's about to hit dealers across the country, the Japanese luxury marque has released pricing for the updated model: $35,270, *not including $920 for destination. That new price represents modest and entirely reasonable $175 increase over the 2015 RDX. For that extra sum, buyers will get a slightly more powerful version of the 3.5-liter V6 (increased by 6 horsepower and a single pound-foot of torque) with cylinder deactivation, new engine mounts and a nine-speed automatic transmission instead of the previous six-speed, netting a slight improvement in fuel economy. The available all-wheel-drive system is now more rearward-biased, the styling has been subtly enhanced with new lighting and trim, and the interior trim and equipment have been updated as well. The 2016 RDX is set to reach dealerships nationwide this Thursday, April 16. Related Video: Ready for Liftoff: 2016 Acura RDX Launching with More Performance, Luxury Appointments and Advanced Safety Technology than Ever Before Apr 15, 2015 - TORRANCE, Calif. In a major commitment to advance what is already one of its most successful models, Acura is launching a more powerful, fuel efficient and luxuriously appointed 2016 RDX luxury SUV at dealerships nationwide tomorrow with a Manufacturer's Suggested Retail Price (MSRP) starting at $35,270 – an increase of just $175 over the 2015 model, despite the additional performance, features and capability. Coming off an all-time record sales year in 2014, the refreshed 5-passenger RDX now packs an even stronger punch in the compact luxury SUV class for 2016 with a more powerful 3.5-liter i-VTEC® V-6 engine, ride and handling refinements, an expanded list of available AcuraWatch™ safety and driver-assistive technologies, restyled exterior and interior elements and a host of new luxury features and technologies, including standard Jewel Eye™ LED projector headlamps and LED taillights. A new line-topping Advance grade ties the improvements and new features together in one comprehensive package. "The new RDX is another great example of how we are continuing to advance our Acura lineup with a focus on prestige, performance and dynamic proportion," said Michael Accavitti, senior vice president and general manager of Acura.