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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2024 Acura Integra Type S Road Test: Just our Type

It’s so often the case that a truly special driverÂ’s car reveals itself within the first couple hundred feet behind the wheel. The 2024 Acura Integra Type S is one of those cars. In fact, the Integra Type S doesnÂ’t even need that amount of road to show itself, because so much of what makes this car magical to drive can be felt standing still in the driveway. The fizz starts when you push the well-weighted clutch in, then hear the buzzy and vibrating 2.0-liter turbocharged four-cylinder spring to life. It sends vibrations through the car and straight into your body thanks to the purposefully lacking balance shafts. Little turbocharged motors are typically lacking in character, but the Integra Type SÂ’ engine feels like itÂ’s alive and bumbling with energy at idle. Before you even start to find revs, this engine presents as one designed for performance. Take a spin through the six-speed manual transmission while stationary, and it quickly becomes obvious why Honda is the standard when it comes to manual transmissions. ItÂ’s a combination of the natural fluidity moving through the pattern – going both up and down, each gear seemingly selects itself as your wrist guides the stubby shifter along – and the mechanical click-clack connection you feel through your hand with each shift. The sheer amount of satisfaction it brings to make every last gear change is enough to make any manual enthusiast giddy. I ease off the clutch for the first time, and start to roll those thick 265-section-width tires forward, quickly revealing the perfectly weighted steering rack, clueing me in on how serious this chassis is. The view forward is spectacular past the thin A-pillars. The exhaust goes bang, ratta-tat-tat on the overrun as I ease up to the first stop sign. And the brakes only require a gentle whisper to the mega-responsive pedal to bring this hatchback to a stop. It only takes that couple hundred-foot stretch to realize that this Type S is exactly what I know it to be: a Honda Civic Type R in a different outfit. The comparison is impossible to avoid, and the Honda community may spend the next 50 years debating which one is better – trust me, there will never be a clear-cut answer – but itÂ’s undeniably great that we all get to choose between these two similar driving beasts.

Dodge shows off the electric Charger, and is the Wrangler 392 done? | Autoblog Podcast #815

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off with a roundup of the week's news, and of course the first photos of a pre-production electric Dodge Charger Daytona are the first topic. After that, the pair chat about the possible demise of the Jeep Wrangler 392 via a Final Edition meant for 2025 and ruminate on if they'd be up for buying one of the many Teslas that Hertz is offing from its rental fleet for cheap. Once the news is wrapped, the two move along to what they've been driving, starting with the first drive of the 2024 Acura TLX Type S. Then, they welcome our new Subaru WRX long-term test car and review both the Nissan Altima SL AWD and Nissan Pathfinder Platinum. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #815 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Dodge shows the Charger Daytona EV for the first time Jeep Wrangler 392 reportedly getting a Final Edition next year Would you buy a used Tesla from Hertz? Cars we're driving 2024 Acura TLX Type S Subaru WRX long-term intro 2024 Nissan Altima SL AWD 2024 Nissan Pathfinder Platinum Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Acura Dodge Jeep Nissan Tesla Coupe Crossover SUV Electric Luxury Off-Road Vehicles Performance Sedan