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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2014 Acura MDX shows up exactly as expected

Acura (and parent company Honda, for that matter) doesn't always leave a lot to be left to the imagination when they unveil prototypes at auto shows. Case in point: Take a gander at the Acura MDX Prototype that debuted at the Detroit Auto Show this past January, and then look at the production-spec 2014 MDX pictured above. See what we mean?
Design-wise, there frankly isn't a whole lot to get excited about with this MDX. Sure, a lot of the chiseled, sharp lines from the previous-generation model have been smoothed out in favor of something that will likely have more mass-market appeal, but to our eyes, the MDX has simply lost a lot of its visual flair in the process. To quote Autoblog senior editor Seyth Miersma, this new one just looks like the old one after melting by 10 percent. The end result is something that more closely resembles the company's smaller RDX crossover than anything else, with other subtle design elements mimicking what we've seen on the ILX and RLX sedans. It's all fine, but again, not exciting. The good news, however, is that thanks to the use of new lightweight materials, the 2014 MDX is 275 pounds lighter than the outgoing model.
Updates to what's underneath the MDX's new skin are hardly surprising, but still welcome. Power comes from a direct-injected 3.5-liter V6 making 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission with both front-wheel drive and Acura's Super-Handling All-Wheel Drive on offer. Acura estimates that front-drive models will achieve 20/28/23 miles per gallon (city/highway/combined), and says that adding the SH-AWD drops those numbers to 18/27/21. Acura will offer a new Integrated Dynamic System that allows the driver to choose between normal, sport and comfort settings, and the new MDX will ride on a choice of either 18- or 19-inch alloy wheels.

2022 Acura ILX dies this year, replaced by Integra

In August 2021, Acura brand officer John Ikeda told Motor Trend, "Integra is not a replacement for ILX but Integra is our entry gateway vehicle. We don't plan on having something below that." Seems what he meant is that the Integra shouldn't be viewed as a new-generation of the ILX, because the Integra is replacing the ILX in every other way. In a video podcast on YouTube, two podcast hosts at Serra Acura said, "The Integra is replacing the ILX. That has been the clear message from them without saying the ILX is going away." Motor1 asked the Japanese luxury brand about the statement, getting the reply, "The 2022 model year is the final model year for the ILX, in anticipation of the new Integra." The Acura spokesperson then followed up with, "The new Integra was developed from day 1 to deliver on the original lineage that began with Integra back in 1986 ... and will be the new entry point to the brand." This is in the vein of Ikeda's comment, where we're not meant to connect the Integra to the ILX, but see the two models as distinct branches in the family tree, like cousins by marriage instead of siblings. Acura wants this Integra to be seen as a delayed new generation for the lineup that ended in 2001 if you're a purist, or 2006 if you're willing to let the RSX into the house. The effect today is still the same, the distinction unimportant. The 2022 ILX is the final model year for the 10-year-old sedan, which has sold more than 2,000 units in the U.S. in a single month only once since October 2013. The new entry-level vehicle is the Integra, priced a touch above the ILX at around $30,000.   With Integra pre-orders expected to begin March 10, the real surprise is how much we have let to learn about the coming hatchback. We're looking forward to the 1.5-liter turbocharged four-cylinder up front, its output still unknown. That 2.4-liter, naturally aspirated four-cylinder in the ILX makes 201 horsepower and 180 pound-feet of torque, the Integra's 1.5-liter produces 200 hp and 192 lb-ft in the Honda Civic Si. We'd love for the Acura to get its due and make a noticeably more power than the Si. We know the Integra will offer a six-speed manual, but the automatic gearbox option remains a mystery. And other than checking out the interior of a static Integra on display at the Rolex 24 at Daytona, we're missing a whole bunch of details on features and amenities. We expect the blanks to get filled in soon. Related video: 2022 Acura NSX Type S revealed