2003 Acura Rl Premium Sedan 4-door 3.5l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

100th Pikes Peak Hill Climb brings bad weather, heartbreak

Hill climb? Please. While Europeans spent the weekend driving up a nobleman's driveway at the Goodwood Festival of Speed, we in 'Murica got down and dirty with the 100th running up Pikes Peak. In a reversal of stereotypes, it is we who have understated. The "hill" climb ascends one of the tallest peaks in the Rockies, to a finish line that's 14,115 feet above sea level. To get there, it takes 156 turns over 12.42 miles, some of which just look like paved sky, because they have have no guardrails between the asphalt's edge and sheer dropoffs. In reality, the Pikes Peak International Hill Climb is even older than 100 years. The first event took place in 1916, but in 1917-19 and 1942-45, the so-called Race to the Clouds was put on hiatus due to a couple of world wars. This year's event was marked by damp weather that dashed the hopes of several teams' efforts to break new records. David Donner's Porsche 911 Turbo S Lightweight Package, for example, was widely expected to reclaim the production car record this year. Donner is a three-time PPIHC champ, and set the 2014 production car record in a 991-generation Turbo S.  A Bentley Continental GT piloted by Rhys Millen beat it in 2019, so Porsche was keen on taking it back. Donner broke the production qualifying time earlier in the week, but even the seasoned pro couldn't put his skills to tarmac due to moisture-laden surfaces and low-visibility from thick fog on race day. The result was 10:34.053, over 15 seconds slower than Millen's 10:18.488, still good enough to land the class's top spot and second overall. Acura arrived in Colorado to conduct its much-touted motorsports debut of the 2023 Integra. While the entry-level sports sedan, equipped with a stock engine but modified with a slew of HPD goodies, came in ninth in the production class, Acura didn't go home emptyhanded. A 2022 NSX Type S driven by Nick Robinson took the category's third spot. Taking second was Daijiro Yoshihara with a Tesla Model S. In recent years, electric cars have become a force to be reckoned with, especially since they are immune to high altitudes that negatively impact internal combustion cars. Poor conditions sent newcomer Levi Shirley's Ultra 4 buggy off course. Fortunately, it was near the lower sections, where there's still a significant amount of runoff past the pavement's end. Amazingly, Shirley landed wheels down in the video above, and simply continued driving through the pea soup haze.

2014 Acura MDX shows up exactly as expected

Acura (and parent company Honda, for that matter) doesn't always leave a lot to be left to the imagination when they unveil prototypes at auto shows. Case in point: Take a gander at the Acura MDX Prototype that debuted at the Detroit Auto Show this past January, and then look at the production-spec 2014 MDX pictured above. See what we mean?
Design-wise, there frankly isn't a whole lot to get excited about with this MDX. Sure, a lot of the chiseled, sharp lines from the previous-generation model have been smoothed out in favor of something that will likely have more mass-market appeal, but to our eyes, the MDX has simply lost a lot of its visual flair in the process. To quote Autoblog senior editor Seyth Miersma, this new one just looks like the old one after melting by 10 percent. The end result is something that more closely resembles the company's smaller RDX crossover than anything else, with other subtle design elements mimicking what we've seen on the ILX and RLX sedans. It's all fine, but again, not exciting. The good news, however, is that thanks to the use of new lightweight materials, the 2014 MDX is 275 pounds lighter than the outgoing model.
Updates to what's underneath the MDX's new skin are hardly surprising, but still welcome. Power comes from a direct-injected 3.5-liter V6 making 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission with both front-wheel drive and Acura's Super-Handling All-Wheel Drive on offer. Acura estimates that front-drive models will achieve 20/28/23 miles per gallon (city/highway/combined), and says that adding the SH-AWD drops those numbers to 18/27/21. Acura will offer a new Integrated Dynamic System that allows the driver to choose between normal, sport and comfort settings, and the new MDX will ride on a choice of either 18- or 19-inch alloy wheels.