2000 Acura Rl Super Clean Runs Great No Reserve on 2040-cars

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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura Integra to make its racing debut at Pikes Peak Hill Climb

Acura is headed to this year’s Pikes Peak International Hill Climb with a bevy of race cars. Most notable of all is a Pikes Peak-prepped Acura Integra — yes, Acura is already getting the Integra out there for some racing. Beyond the new hatchback making its motorsports debut, Acura is also bringing two TLX Type S race cars and two NSX Type S racers. For the icing on the cake, an NSX Type S will be serving as the official pace car for Pikes Peak this year, too. This particular running of Pikes Peak is special, for itÂ’s the 100th running of the event. The first hill climb at Pikes Peak took place all the way back in 1916; the race went on hiatus during the world wars. As for the cars themselves, Acura provided the greatest detail on the Integra. Modifications include upgraded brakes, new suspension, an HPD differential, wider (and lighter) 18-inch HRE wheels and 245-section-width Pirelli slick tires. The 1.5-liter turbocharged four-cylinder and six-speed manual transmission remain untouched, so itÂ’ll be heading up the hill with the stock 200 horsepower and 192 pound-feet of torque. However, weÂ’ll note the this Integra is sporting some extra-large exhaust tips out the rear, so Acura has clearly done something with the exhaust. The livery for the Integra is an homage to AcuraÂ’s first endeavor into motorsports where the first-gen Integra competed in IMSA and won the 1987 and 1988 championships. Pikes Peak rookie Paul Hubers will pilot the Integra up the hill for Acura. As for the other cars, Acura says that both the NSXs and TLXs are fully prepped for Pikes Peak with plenty of modifications, but doesnÂ’t go into detail about them. The NSX Type S will be trying to beat the previous record set by an NSX in the hybrid fuel class. All of these Acuras, and the rest of the field, will be running up the hill on June 26. Relates video:

Ludacris' Restored Acura Legend Presented at SEMA | Autoblog Minute

As Acura prepared for the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts, they had a chance to take on a unique project: Restoring a damaged ?93 Acura Legend owned by Ludacris. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an original interview with Ludacris. Acura Tesla Autonomous Vehicles Autoblog Minute Videos Original Video Acura Legend ludicrous mode legend