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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2013 Acura ZDX

What Is, What Could Have Been, And What May Yet Be
History is largely unkind to losers. That's true in the world of politics and sports, and it follows on with a few caveats in the realm of automobiles.
In terms of cars, historic losers tend to be remembered in one of two broad ways. Every once in a while, unsuccessful or oddball models actually make reputational gains after some time away from the new-car marketplace. I consider the Saab 9-2X one of the recent poster children for this group; a car that moved like molasses on dealer lots in the mid-2000s but has morphed into a sort of hard-to-find, used gem in recent years. More often, though, that which was unloved when new remains unloved with tens or hundreds of thousands of miles on the odometer. Pontiac's seriously misunderstood Aztek has king status here (despite the wailings of oddball fan clubs across the nation), so much so that invoking "Aztek" as a pejorative stopped being pithy about a dozen years ago.

2015 Acura TLX launch delayed

Last week in New York, Acura pulled the wraps off its all-new TLX sedan - a midsize model that replaces both the TSX and TL in one fell swoop. In a bit of behind-the-scenes full disclosure, we were originally scheduled to get our first drive of the car in early May. But an intrepid reader forwarded us an email to Acura dealers saying that the on-sale date of the TLX will be pushed back, and subsequently, the automaker confirmed to Autoblog that the official media launch has been postponed, as well. Acura spokesperson Chuck Schifsky tells us that the 2015 TLX will now go on sale later this summer.
"We don't view it as a major delay," Schifsky told Autoblog. The TLX is "the most technologically advanced Acura" yet - even more so than the original NSX, Schifsky says - and thus, there are "lots of systems to get sorted out." When asked if there is a specific component to point to regarding this delay, Schifsky told Autoblog that it's "not any one thing."
"We have determined that it is necessary to modify the production schedule for the 2015 TLX, which will move the on-sale date to late summer."