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2024 Acura Integra Type S is official, looks like a luxurious Civic Type R
Mon, Dec 5 2022Rumors have flown about an Acura Integra Type S since the Integra Prototype was revealed last year, and today, Acura confirms those rumors. The Integra Type S is real. It’s under development, and itÂ’s coming in summer 2023. Photos of a camouflaged test car are what we get for visuals right now, and it looks decidedly more aggressive than a regular Integra. The front end is completely different. Camo is hiding a hood bulge of sorts. On the side, much wider fenders play host to massive tires. Visually, it looks like itÂ’s rocking the same size wheel and tire setup as the new Civic Type R with its big 265-section-width tires. In the rear, the Type R wing is replaced by a subtle lip spoiler. Plus, the Integra gets an entirely different rear bumper with some diffuser vanes on either side. Framed by this lower valence is a tri-tip center-exit exhaust. YouÂ’ll notice that all three tips are the same size, unlike the Type R that has two smaller tips and one extra-large one. This suggests the Type S will get a unique exhaust system, similar to how the regular Integra has a unique exhaust versus the Civic Si. Details from Acura are thin, but suggest the Integra Type S will essentially be a Civic Type R thatÂ’s been given a dose of luxury in a new body. ItÂ’ll be powered by a 2.0-liter turbocharged four-cylinder that makes “over 300 horsepower.” This is surely the Type RÂ’s engine. A six-speed manual transmission is the exclusive shifting option, and just like the Type R, the Integra Type S is fitted with a limited-slip differential. Acura says it will provide “ultimate street performance and driver engagement.” More details beyond the above will have to wait until a later date. Acura says the Type S is coming for the 2024 model year and set to go on sale in the summer of 2023. Related video:
Honda spinning off Acura as stand-alone division in bid to wake up brand
Tue, 11 Mar 2014Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.
Acura claims MDX is best-selling luxury 3-row ever
Fri, 11 Jul 2014Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.
