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2020 Lamborghini Huracan Evo has the biggest price discount in America

Right now, buyers of the 2020 Lamborghini Huracan Evo are paying an average of $248,000 to drive the brand-new supercar off the dealer lot. That's a hefty chunk of change, but it represents $16,269 off the car's average $264,969 retail price, according to data provided to Autoblog by Truecar. That's the largest discount in America on a new vehicle for the month of April, 2020 when judged by the dollar amount in savings off the sticker. It's not all that uncommon to see a lot of money taken off the sticker price of expensive luxury cars. This month, right behind the Lamborghini sits the 2019 BMW 8 Series with a few bucks shy of $11,000 in savings, which is hardly surprising. Though it's a very sleek and entertaining car in some of its various incarnations, it hasn't exactly proven to be a hot seller for the German automaker. The fact that there are a total of 15 (!) possible configurations probably doesn't help. Two other BMWs, the 2020 7 Series ($10,164 in savings) and the 2019 i8 ($10,145) are also on the top 10 biggest discounts list. In between that BMW sandwich are the 2019 and 2020 editions of the Acura NSX. It doesn't really matter which one a buyer chooses to drive off the lot, either way lopping off more than $10,000 off the sticker price means the electrified supercar will cost just under $150k. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215