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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda production knocked offline by ransomware cyberattack

Honda has suspended automobile and motorcycle production at several facilities around the globe due to a suspected ransomware cyberattack. According to reports in Japan, domestic production is back online and shipments are flowing out of its Japanese plants. Facilities in Ohio, where popular models like the Accord and CR-V are produced along with the Acura ILX, TSX and NSX, as well as those in Turkey, India and Brazil are reportedly still offline. "On Sunday, June 7, Honda experienced a disruption in its computer network that has caused a loss of connectivity, thus impacting our business operations," Honda said in a statement. "Our information technology team is working quickly to assess the situation." The suspected attack affected Honda’s production globally starting on Monday, forcing some plants to stop operations as the company needed to ensure that its quality control systems were not compromised. In addition, the automaker confirmed via Twitter that its Customer Service and Financial Services are currently unavailable. At this time Honda Customer Service and Honda Financial Services are experiencing technical difficulties and are unavailable. We are working to resolve the issue as quickly as possible. We apologize for the inconvenience and thank you for your patience and understanding. — Honda Automobile Customer Service (@HondaCustSvc) June 8, 2020 The Telegraph (subscription required) in the UK reports that Honda's servers were infected with the EKANS (that's snake spelled backwards) malware, which encrypts data until payment is made to the attackers, who then provide the decryption key. Related Video:

Rare 1999 Acura NSX Zanardi Edition sells for $135,000

Somebody just bought a 1999 Acura NSX Zanardi Edition for $135,000 on Bring a Trailer. And to that we say, we’re jealous. The Zanardi Edition is one of the more sought-after NSX models out there. Acura only ever sold 51 of them (named after racer Alex Zanardi), and they were sold during a time that nearly every NSX sold here was an NSX-T with the T-top. The hardtop Zanardi Edition features a number of performance improvements over a typical 1999 NSX. Acura took a sizable chunk of weight out of the car. Versus a hardtop coupe, itÂ’s about 54 pounds lighter. Compared to the more popular NSX-T, itÂ’s 149 pounds lighter. This was done in a few ways, but the single biggest weight reduction was due to the power steering delete, making it more like the older NSXs that never had power steering. Lightweight BBS wheels, a lighter battery, single-pane rear glass and a lighter rear spoiler also helped to reduce weight. It received a “racetrack-tuned suspension” that was considerably stiffer than the regular NSX. The shocks, springs and bushings were all revised, and Acura lowered the ride height (0.6 inch in front, 0.3 inch in rear). A stiffer and larger rear stabilizer bar was fitted, too. The Zanardi Edition is rather distinctive looking because of its New Formula Red paint and dark BBS wheels. Acura added red stitching to the all black interior, and owners also got to use a sweet titanium shift knob. And of course, thereÂ’s a special edition plaque on the interior to officially declare it a Zanardi.  Acura did nothing to the engine or transmission. Therefore, it retains the 3.2-liter V6 (290 horsepower and 224 pound-feet of torque) and six-speed manual. We donÂ’t get to see many Zanardi Editions go up for sale, but when they do, they get the big bucks. At 57,000 miles, this one is still on the low side, hence the $135,000 final bid. A regular (albeit newer) 2004 NSX-T with 1,900 miles just sold for $133,000 earlier today. So yeah Â… NSX values donÂ’t seem to be going anywhere but up these days. Related video: