2015 Acura Rdx on 2040-cars

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2024 Acura RDX is another model dropping front-wheel drive

After Acura made small changes to the RDX for the 2022 and 2023 model years, Honda's premium arm is carrying the 2023 version nearly unchanged into 2024. There's a familiar drivetrain tweak that we've covered across the automaker spectrum, though, with Acura dropping the front-wheel-drive option that had been available on the base, Technology, and A-Spec trims. For now, every RDX comes fitted with Acura's Super Handling All-Wheel Drive (SH-AWD). The effect is also familiar: Compared to 2023 RDX pricing at launch, the minimum price for the entry-level base and the Technology trims is up $2,300, the A-Spec price climbs $2,000. MSRPs for the RDX lineup including the $1,195 destination charge, and their changes from 2023 launch pricing, are: RDX Base: $45,245 ($2,300) Technology: $47,895 ($2,300) A-Spec: $50,895 ($2,000) Advance: $53,045 ($500) A-Spec Advance: $55,045 ($500) Now for the small print. We specified launch pricing because the 2023 RDX has already gone up in price by all but $100 of the increases noted above. Meaning, if you wanted to configure a 2023 RDX on Acura's website instead of a 2024, you'd only save $100. Also, the automaker didn't put out a press release for the coming model year, but it did publish a fact sheet. The first footnote of the fact sheet explains, "Destination & Handling charge for sedans (excluding PMC Edition) and SUVs (excluding PMC Edition) is $1,400." At the time of writing this post, destination charges are still shown as $1,195 on the 2024 Acura RDX Build & Price page. Take this as warning that the brand's cars could get at least $205 more expensive soon. Every RDX is powered by a turbocharged 2.0-liter four-cylinder making 272 horsepower and 280 pound-feet of torque, shifting through a 10-speed automatic and sending power to both axles. We've had nothing bad to say about the RDX, praising its gutsy engine, responsive chassis, quality interior, sharp styling, spacious interior and plentiful standard features. And even with the price bumps, the RDX remains either much less expensive or notably more powerful than the luxury competitors Acura wants to challenge with the RDX. 

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Massive Airbag Recall Affects Seven Automakers

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a role in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time. BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall. Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands In most cases, only models in certain high-humidity regions were affected because the NHTSA found that moisture played a roll in determining if there would be a problem. Ford is recalling an estimated 58,669 cars that include the 2005-2006 model years of the Ford GT for the driver and passenger inflators, the 2007-2007 model years of the Mustang for the driver side and 2004 Ranger for the passenger side. It covers vehicles originally sold or currently registered in, wait for it... Florida, Puerto Rico, Hawaii and the US Virgin Islands. Honda is issuing three separate recalls regarding the problem. First, the company is recalling the 2002-2003 model years Civic, CR-V and Odyssey and the 2003 model year of the Accord, Element, Pilot and Acura MDX to replace the passenger's side inflator. This covers all models nationwide. Second, Honda is repairing the passenger's side airbag inflator in the 2003-2005 Accord, Civic, CR-V, Element, Pilot, the 2003-2004 model year versions of the Odyssey, the 2003-2005 model year Acura MDX and 2005 Acura RL. However, only for vehicles located in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands. Owners will be notified in July. Finally, Honda is separately replacing some models' driver's side inflators.