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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura Type S Concept debuts as a stunning four-door sedan

Acura is bringing the Type S badge back with authority. While the Acura Type S Concept is, as its name implies, a concept, it looks and sounds a lot more like a design preview for the next-gen TLX in Type S flavor. Acura says it will debut two Type S performance variants within the next two years. The first will be the TLX, and our guess would be that an RDX Type S will follow. But let’s dive into what Acura has given us today. From the company: “The Type S Concept sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S.” If you were hoping for a design and powertrain preview, weÂ’re sad to report that Acura is not using this opportunity to showcase the engine coming to the TLX Type S. Not all is lost when it comes to mechanical details, though. This concept rides on 285-width summer tires on all four corners, which is positively huge for an Acura sedan. Four-piston yellow Brembo brake calipers are used, shining brightly through 21-inch wheels. Instead of the fake vents all over the Civic Type R, Acura says the venting and grille space up front is functional, allowing air to get through to the “high-performance engine and brake package.” Though again, we donÂ’t know what that high-performance engine will be just yet. Just like other Acura concepts of late, this one is a real looker. Its LED lights in front and back signal a new style for Acura that it calls “Chicane.” While the headlights may look a lot like those on the NSX, this fixture debuts the automaker's new four-lamp “Jewel Eye” LEDs. Instead of squares, we get rectangular eyes, and they look even cooler than before. YouÂ’ll also notice a bunch of elements scattered throughout that look a little bit like carbon fiber. Acura says itÂ’s forged carbon, and itÂ’s visible on the front splitter, along the front vents, side sills, wheels, rear spoiler and rear diffuser area. While not as flashy as glossy carbon fiber, it looks cool in the photos weÂ’re scrutinizing here. The stunning blue paint is also special. Acura calls it “Double Apex Blue Pearl,” and it uses nano pigments and a color-infused clear coat to enhance the appearance. The hue pays homage to the blue TL Type S offered in the 2007 and 2008 model years.

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands