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2021 Acura TLX vs. luxury sedans: How they compare on paper

The 2021 Acura TLX has been revealed, and it looks superb. We also have a handful of hard numbers, so you know that we've got to take a look at how they compare to the competition. As we only have numbers for the base turbocharged four-cylinder model, we're only looking at similarly equipped competitors. And with the small to midsize luxury sedan segment burgeoning these days, we've selected a mix of rear-drive, front-drive and all-wheel-drive options to compare to this front-drive-based sedan. You can see the raw numbers below, and a summary of them under that. Engine and transmission The Acura's base engine is a turbocharged 2.0-liter four-cylinder, just like the vast majority of cars in its segment. It's an especially powerful base engine, though, with 272 horses. That tops every base engine in this group, and is only topped by Volvo's mid-range turbocharged and supercharged four-cylinder that makes 316 horsepower. Its torque rating is strong, too, falling short of the aforementioned Volvo engine and the BMW four-cylinder. You'll note that we've included two four-cylinder engines for the Audi and the Volvo. With the Audi, the entry-level engine is seriously underpowered versus the competition, whereas the higher-output version is more comparable, so we felt it should be included. As for the Volvo, since the turbo and supercharged engine isn't quite comparable to each of these model's six-cylinder alternatives, we felt it should be mentioned, here. Many of these cars have substantially more powerful alternatives available, including the Acura. The Acura will have a twin-turbo 3.0-liter V6, but we have no specifications for it. It will face off with the 382-horsepower BMW M340i, 400-horsepower Volvo S60 T8 hybrid, 365-horsepower Genesis G70 3.3T and 349-horsepower Audi S4, among others. The Acura is available with either front-wheel drive or all-wheel drive, and every version gets a 10-speed automatic, giving it claim to the most gears. All the other cars here make do with an eight-speed automatic. The Genesis G70 is the sole offering with a manual transmission, something that's offered on the Sport trim with upgraded brakes and a limited-slip differential. The Audi is unique in making all-wheel drive standard. On the Volvo, all-wheel-drive is only available if you upgrade to the higher-output engine, another reason why we wanted to include it. Size On the outside, the Acura is the largest, or more specifically, the longest.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.