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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

Acura recalls 2013-2014 ILX, ILX Hybrid over fire-prone headlamps

The Acura ILX just can't seem to catch a break. The Japanese automaker recently decided that the ILX Hybrid would no longer be offered in the US for the 2015 model year. Now, a possibility for fires has also cropped up in the compact luxury sedan. Acura has announced a recall of 14,078 examples from the 2013 and 2014 model years because the headlights could overheat and ignite the car. The company also issued a stop-sale for examples still at dealers until they can be repaired.
The campaign covers ILX and ILX Hybrid models with halogen projector headlights from specific build dates. The problem is that the headlights aren't cooled sufficiently when the cars aren't moving. After several hours of sitting with them on, it's possible for the lights to build up so much heat that they melt and potentially cause a fire.
To Acura's knowledge, there was only one case of an ILX actually catching fire due to this problem, though. According to the National Highway Traffic Safety Administration defect notice, a car was idling at a dealer for about two hours when the model went up in flames. The automaker brought the vehicle in for a detailed investigation to find what caused the blaze.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."