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Is the Acura Legend coming back?

Great news for fans of the Acura Legend: Honda has applied for a trademark in Europe for the word "Legend," pertaining to "Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles." This trademark was first spotted by AutoGuide.com, and gives more credence to our speculation from a couple months ago about the possibility of the Legend nameplate returning to the Acura lineup in the States. If you were reading closely before, you'll notice that it was actually Honda that applied for the trademark, not Acura. The Legend was sold with a Honda badge on it in Europe back in the day, so this trademark filing in Europe makes perfect sense. In our previous report, we put forth the idea that Acura could bring the Legend name back with a successor to the RLX flagship sedan. Specifically, we were thinking that Acura would use the four-door coupe form previewed by the Acura Precision concept. That story also suggested a new Legend flagship could debut during Monterey Car Week. The 1986 Legend sedan was one of Acura's first two vehicles when the brand launched (the other being the Integra). It had a smooth 2.5-liter V6 that made all of 151 horsepower at the time. A sweet-looking coupe soon followed the sedan. The name Legend would be applied to a second-generation, which is arguably the one best-remembered. The coupe in particular has lived up to its name. Much of that legendary status, though, is the result of what followed: the Legend name and coupe body style dying for 1996 in favor of the RL, a four-door sedan as bland as its name. Acura's flagship has never recovered. We'll be quite pleased if Acura ultimately decides to reveal a totally new Legend to blow us away in Monterey. The return to actual names for the lineup would also be lovely. It's certainly working for Lincoln. Now if they'd only trademark "Integra" ...

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2022 Acura MDX Type S First Drive Review | Spicy-enough family hauler

NAPA, Calif. — First things first: The 2022 Acura MDX Type S is not the Honda premium brandÂ’s attempt to create a BMW X5M. Then again, at $67,745, it comes in 30 grand under the storming German SUV. So while the Type S carries the imprimatur of high performance, it is priced more in line with the entry-level BMW X5 xDrive40i, plus the Audi Q7 55 TFSI and Mercedes GLE 450 4Matic that have upgrade engines but fall well short of being considered high-performance models. Acura makes a more convincing showing of it with the Type S, but you still get what you pay for – and sometimes paying less is OK. What Acura has created is an upgraded midsized SUV that gives sufficient sportiness to enthusiastic drivers, without clamping down on handling and braking harder than ThanosÂ’ gauntlet. HereÂ’s what to tell your friends at the bar: Acura ripped out the stock 3.5-liter V6 for a 3.0-liter sequential twin-scroll turbo that adds 65 horsepower (to 355) and 87 pound-feet of torque (to 354), and beefed up the 10-speed automatic transmission with a new torque converter, stronger gears and improved clutches to handle the increased power. It was also reprogrammed for improved response, especially in the new, Type S-exclusive Sport+ mode. Brake upgrades include four-piston 14.3-inch Brembos up front. And Acura claims its first-ever air suspension – courtesy of supplier Continental – delivers both improved ride and dynamic performance. What does that mean when youÂ’re actually behind the wheel? On a rainy day in Napa, California, marked with intermittent drizzle that turned the narrow two-lane roads greasy and slithery, the MDX Type S revealed its beefy size on occasion but also comported itself confidently. Most confident on corners marked “35 mph” or above, the Type S felt a bit bogged down in slower corners – especially when getting on the gas too early. Acura claims that its torque-vectoring Super Handling All-Wheel Drive will help round off corners when accelerating out of an apex, but the laws of physics and slippery roads still apply. Hitting the gas earlier in a wet cornerÂ’s apex can result in some bonus wheel slippage and mini-rotations thanks to SH-AWD, which is great fun if you are expecting it from this 4,741-pound beast.