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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2022 Acura MDX Type S specs boast 355-hp turbo V6, air suspension

Details have finally emerged about the new 2022 Acura MDX Type S. Positioned as the performance-oriented member of the MDX range, the midsize luxury SUV gains a turbocharged V6, Brembo brakes, an air suspension, and a longer list of standard features. Acura takes the heritage-laced "Type S" designation seriously; the badge also appears on the NSX and on the TLX. While we love the thought of an NSX-powered MDX, it's the TLX that was asked to provide its engine. Power comes from a new 3.0-liter V6 that's turbocharged to 355 horsepower and 354 pound-feet of torque. Acura points out these figures make the MDX Type S the most powerful crossover or SUV it has ever released. The six-cylinder spins all four wheels via a 10-speed automatic transmission that has been redesigned to provide quicker shifts, and a Super Handling All-Wheel-Drive (SH-AWD) system programmed to send up to 70% of the engine's torque to the rear wheels. And, as always for Acura's SH-AWD, 100% of that torque can be sent to the left or the right wheel (aka torque vectoring). Acura's first air suspension system appears on the MDX Type S. Adaptive and adjustable, the setup relies on data sent by an armada of sensors and on user input to make the ride sporty, comfortable, or anything in between. Using air springs also allowed Acura to give the Type S a lift mode, which increases the ground clearance by about 2 inches when users need to drive in deep snow or on rough terrain. Next, engineers turned their attention to the brakes. Brembo provided four-piston front calipers designed to work with rotors that are about half an inch bigger than the standard MDX's, and Acura points out that it tuned the electric-servo system to give the Type S a pedal stroke that's similar to the NSX's. The red calipers fitted to both axles are visible through 21-inch wheels wrapped by Continental ContiSeal self-sealing tires. Painting the calipers red was purely an aesthetic decision, but many of the other design changes that help the Type S stand out from the regular MDX serve a purpose. For example, the engine bay receives about 10% more air thanks to a redesigned grille. And, the vents on either side of the front bumper direct cooling air to a pair of sub-radiators mounted on either side of the engine bay. Some of these functional changes aren't immediately visible: Acura went as far as relocating the battery to the trunk to improve weight distribution.

2021 Acura TLX to revive Type S, get turbocharged V6

The 2021 Acura TLX will revive the sporty Type S model after a 10-year moratorium, and this time around, it's getting a turbocharged V6, further setting it apart from other sedans in the Honda corporate family.  Acura says the new TLX will draw heavily upon the styling shown on two of its recent concepts: the Precision, which was shown in 2016, and the Type S, which was shown last year. The evolution of the styling is obvious even from Acura's darkened teaser image, which depicts a slightly more curvaceous take on 2019's Type S while retaining most of the same key design elements, including the quad-outlet exhaust and pronounced underbody diffuser. Acura's announcement was otherwise very light on details, saying only that the 2021 TLX will be "...the quickest, best-handling and most well-appointed sport sedan in Acura history, with the Type S being the model’s performance pinnacle." Apart from the displacement (3.0 liters), we don't yet know anything about the turbocharged V6 that will be utilized in the Type S. It will be unique to this model at launch, however Acura's announcement describes this as the "first" implementation of this engine, implying that it will likely make its way under the hood of other Acura models down the line.  Autoblog reached out to inquire as to whether a manual transmission is under consideration for the Type S model; an Acura representative said only that the company is not yet ready to get into specifics on the 2021 TLX's features.  Acura will debut the new TLX online at its dedicated microsite on May 28 at 10 a.m. PDT (1 p.m. EDT).