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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

2021 Acura TLX Type-S to be powered by 355-horsepower V6

The 2021 Acura TLX Type-S is on track to deliver 355 horsepower, Honda's luxury subsidiary said Thursday, floating the power figure in an announcement that a prototype of its new sport sedan will serve as the pace car for the 2020 Pikes Peak International Hill Climb on August 30. The 3.0-liter V6 will also boast 354 pound-feet of torque, Acura said. These figures put it in the heart of the midsize performance sedan category, alongside the likes of the Cadillac CT5-V (360 horsepower) and Audi S4 (349 horsepower); BMW, Mercedes-Benz and Infiniti all offer more. The 2021 TLX sits on a new, stiffer platform and marks the return of a double-wishbone front suspension.  2021 Acura TLX to Make Racing Debut at Pikes Peak International Hill Climb "Racing is a key expression of Acura’s Precision Crafted Performance DNA. For the past nine years, Acura has utilized the grueling Pikes Peak hill climb as an opportunity to grow the skills of the companyÂ’s young engineers and as a test bed for future performance technologies in Acura production vehicles. The Acura Pikes Peak race team is comprised of a group of volunteer R&D engineers and is responsible for all aspects of the competition, including the development of vehicles, race prep, crew support and navigating race cars to the finish line," Acura's announcement said.  Acura will field two TLX race cars in the Exhibition class at Pikes Peak. Both will be powered by the base, 2.0-liter turbocharged four-cylinder. Based on the company's announcement, it appears that one will be front-wheel drive and the other equipped with Acura's Super Handling All-Wheel Drive (SH-AWD), which is standard on the Type S. This engine makes 272 hp in street tune, but the race cars have received upgrades. The SH-AWD model boasts a larger turbocharger and intercooler for additional power, while the front-wheel-drive model received a milder tune and some suspension tweaks. A Time Attack NSX piloted by James Robinson will accompany the sedans. The Type-S will serve only as a pace vehicle, not a competitive entry.  Related Video:

Did Acura just confirm it's working on an Integra successor?

The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.