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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Here's a sneak peek at the 2023 Acura Integra interior

Photos: Zac Palmer / Autoblog DAYTONA BEACH, Fla. — Acura staged its Integra Prototype at a display at the Rolex 24 at Daytona this weekend, inviting enterprising amateur and professional photographers alike to sneak a peak at the interior thanks to the bright Florida sun. The photos you're looking at here are ones we took at Rolex, and they essentially reveal what the 2023 Acura Integra's interior will look like. If you recall from the car's initial reveal, Acura did not show photos of the Prototype's interior. Before we dive too deep, though, we can tell that while the design appears to be final, some of the finer details are still a bit rough. Not all of the plastics, surfaces and badging look final, so don't expect everything you see here to directly port over to production. That said, this is still an awesome sneak peek at the upcoming Integra that we weren't expecting to get. From what we can see here, the interior design seems to take a cue from the Integra's underpinnings, which can be traced back to the sporty Honda Civic Si. Photos posted to integraforums.com show the prototype's dash before Acura's reps covered the upper portion to hide it from view. In them, you can see the mesh air vent design that debuted on the Civic, albeit with a different execution here (that treatment runs the full width of the dash in the Honda). Plus, the touchscreen infotainment rising from the dash is also in plain view. The seats look like Acura's latest seat style as opposed to Civic Si seats, and they even feature a neat two-tone black and white design. What does appear to be a direct Civic rip is the steering wheel, which gains an Acura badge and what looks like the rough outline of an A-Spec badge for Integra duty. We'll note that this likely means that the Integra will be offered in A-Spec trim, just like every other new Acura on sale today. The original Integra was never sold as an A-Spec in the U.S., but the RSX Type S (named Integra outside the U.S.) was available in A-Spec trim. Another difference between the Integra interior seen here versus the Civic is a new door panel design. Very little changes in the rear bench, though, as it's featuring the same drop-down armrest and pair of USB ports for rear occupants. The Integra Prototype is notably longer than a Civic Hatchback, but we didn't see any discernible increase in utility in the back.

2023 Acura Integra looks a little Civic-like in spy photos

After a couple of fairly revealing teasers, we finally have a good look at what seems to be the real-life 2023 Acura Integra. It comes to us via a member of IntegraForums.com, and, certainly a number of the styling cues match up to the teasers, but we're also detecting a bit of Civic influence. Of course, that wouldn't be a surprise considering the size of the upcoming Integra, or even the model's history. Up at the front, the Integra is Acura business as usual. It has the hawk-eye headlights and wide pentagonal grille with a sort of starburst grille mesh. The hood has nice creases and curves that flow into the front fascia. Along the sides are where we see a bit of what seems like Civic influence bleed through, mainly with the greenhouse. The shape of the windows and frames in the doors look very close to those on the Civic hatchback. Even the door-mounted mirrors look similar. But there are aspects that differentiate it. Most notably, there seems to be a diagonal crease that starts low on the front wheel well and rises up toward the rear fenders. It gives the car a lower, more curvy look than the square-shouldered Civic. It also helps add some visual heft to the rear fenders. At the back, the hatchback design is obvious, and also lends further credence to our theory the car is Civic-based. But obviously it's been majorly tweaked for the Acura. The bottom sill for the hatch looks much higher than on the Civic, and the shut line matches the slender taillights (which seem to be dead ringers for the teaser rendering). All of this helps the tail of the Acura look low and wide, including the location of the license plate in the bumper instead of the hatch. So it seems like the Integra will be based on the Civic, but with plenty of changes. And that's pretty much how the Integra and even its interim replacement, the ILX, have been. They've all been derived from the Civic, often with major design and mechanical differences. Also, with how excellent we've found the new Civic, it's a great starting point for Acura's new entry-level model. The car will be revealed fully next spring, and we should have many more details then. Related Video: 2022 Honda Civic Hatchback Sport Touring Inside and Out | Autoblog