1995 Acura Nsx on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2020 Acura TLX PMC Edition Driveway Test | Shine bright like a ... ruby

Valencia Red Pearl. That’s the story with the 2020 Acura TLX PMC Edition. We got to see this limited edition TLX sedan at the New York Auto Show last year, but now itÂ’s in my driveway. The show lights donÂ’t do this paint justice. The setting sun reflecting off the deep and vibrant red ... now that's how this car is meant to be gazed upon. Like I mentioned in the video walkaround above, the TLX PMC Edition is hand-assembled at the Performance Manufacturing Center in Ohio. The body-in-white is trundled across town to the NSX supercar factory where those technicians do the rest to make it road-worthy. All 360 of them are being wrapped in their own special car covers and delivered to dealers on an enclosed truck to make sure it arrives without a single exterior flaw. About that paint Valencia Red Pearl is a $6,000 paint option on the Acura NSX. On the TLX PMC, itÂ’s $0. The paint process itself is time consuming and intensive. Acura says the vibrancy and high-color saturation is thanks to nano pigment technology.  “Engineered using mica, metal flake and super-high transparency nano pigments, the paint is applied using PMC's advanced robotic paint system in multiple base coats to enhance color intensity. This is followed by two clear coats to increase the paint's luster,” AcuraÂ’s description reads. 2020 Acura TLX PMC Edition View 43 Photos The five-day process is well worth it. IÂ’ve tried my best to illustrate it through photos and video, but itÂ’s still not representative enough of this red paint. It has a depth and shimmer to it, as if the body panels were a swimming pool, awaiting a cannonball dive into the deep end. This car being an exclusive, special edition vehicle hasnÂ’t destroyed the value proposition either. In actuality, the TLX PMC is the one to buy if you want a fully-loaded TLX. Acura doesnÂ’t allow you to option the A-Spec and Advance packages together with the standard TLX, but both of those are included with the PMC Edition. If you were able to combine all those packages, the final price would ring up to $50,650. The final price on our test car is $50,945, including the $1,995 destination charge on the sticker. Basically, youÂ’re getting every option in the book at around list price, plus all of the special PMC Edition extras for next to nothing. Why yes, of course weÂ’ll have the PMC Edition. It drives just like the TLX A-Spec — check out our full review of that car here.

2024 Acura Integra Type S revealed as the luxurious foil to the Type R

The 2024 Acura Integra Type S is exactly what we imagined it might be. Acura took all the Civic Type R go-fast parts and shoved them into the Integra, but then added luxuries the Type R is missing and fettled with a few performance bits. Just as was teased ahead of time, the Integra Type S is fitted with a 2.0-liter turbocharged four-cylinder that produces 320 horsepower and 310 pound-feet of torque — thatÂ’s up five horses over the Type R. ItÂ’s fitted with a six-speed manual transmission (no auto available) and sends its power through the front wheels via a helical-type limited-slip differential. The same dual-axis front suspension design pioneered by the Type R to quell torque steer is on display here, so you should expect little to no torque steer from the Integra. Of course, all that extra power meant Acura needed much more cooling capability, leading them to design a much more aggressive and air-hungry front end for the Integra. In fact, every single body panel from the A-pillars forward is unique to the Type S. The larger top and lower grilles and vented hood improve airflow by 170% versus a standard Integra, Acura says. Look to the sides, and youÂ’ll see dramatic fender flares both in front and rear that accommodate the massive 265-section-width Michelin Pilot Sport 4S summer tires that wrap around 19-inch wheels — the Type S is 2.8 inches wider than a standard Integra. For those wondering, yes, itÂ’s the same tire package as youÂ’ll find on a Type R. Out back, youÂ’ll notice substantial diffusers flanking a new triple-tipped center-mounted exhaust. Said exhaust is less restrictive than the Type R, features an active exhaust valve and adjusts depending on the drive mode. Acura says a special “pops and bangs” auditory experience presents itself in “Sport+” mode. The suspension tuning is another differentiator between the Integra Type S and Civic Type R. It uses the same adaptive damper system as the Civic, but Acura adjusted the tune for the Type S in its Comfort, Sport and Sport+ driving modes, presumably to be more street-friendly. Acura emphasizes that this car delivers “ultimate street performance” numerous times in its press release, suggesting that the Integra is set up as more of a daily driver, while the Civic Type R is very much designed to excel on the racetrack.