1993 Acura Nsx on 2040-cars

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Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.

2023 Acura Integra A-Spec Interior Review: How it compares to Civic

For better and for worse, the 2023 Acura Integra borrows a lot from the Honda Civic. The air vents may seem like the most obvious bits, but they are in fact different: the Civic's mesh consists of hexagons whereas the Integras are diamonds. Wow, right? The little air direction nubs seem to be the same. Personally, I think the Civic's full-width application looks more special and even premium, especially given the Integra's rather blah gray dash trim, but shrug.  Otherwise, the switchgear is identical, including the steering wheel, climate controls, stalks and touchscreen(s). The two center console designs are also shared, one for CVT-equipped cars and the other for manual-equipped cars like this one, although there are a few differences I'll mention later. How much does this really matter? Ultimately, you can decide, but for now, let's do the full James Cameron and deep dive into the Integra A-Spec interior. Alright, since I've already talked about them, here are the Integra A-Spec and Civic Hatchback with six-speed manual side by side. We haven't taken a pic of the Si interior at the same angle (and Honda seems to have given up on its usual exceptional press photo packages), so just imagine more red and a shifter similar to (but not the same as!) the Integra's. And here's the vent comparison. Again, the Civic Si has red trim surrounding the hexagon mesh instead of silver. Here's that aforementioned blah gray dash trim. Those dots are textured, but in general, it lacks a certain premium appearance. The rest of the dash trim is sufficiently low sheen and padded.  Speaking of low sheen and padded, let's talk door trim. While at first glance the front and back door tops look the same, they are not. Look closer and you'll see the pattern is slightly different, which is indicative of the fact that the front doors have a soft-touch rubbery material and the back doors are rock-hard plastic. This is definitely more compact car than luxury car. This Upstairs, Downstairs theme continues ... Let's talk seats and upholstery. This is an A-Spec, which means it gains access to the optional Red interior. Yes, just literally "Red" whereas your other choices are "Ebony," "Orchid" and "Graystone." That's not the weird bit. While all seats are "Red," they do not have the same upholstery. The front seats have centers in micro-suede fabric with leatherette bolsters in red and black. Sorry, "Ebony."  The back seats are just leatherette. Weird, right?

Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.