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Acura Infotainment Review | Just give it some time

Acura’s True Touchpad infotainment system is a hot topic at Autoblog HQ. Some of us utterly detest its functionality. Others, myself included, will plead its case as a worthy alternative to normal infotainment systems. “ItÂ’s not that bad,” IÂ’ll say over and over. I had to eat my words to a certain extent when our long term 2021 Acura TLXÂ’s infotainment system broke recently due to bad wire connectors, but now that itÂ’s up and running again, itÂ’s time to give it a proper shake. The screen in this TLX is a high-resolution, 10.2-inch monitor that sits far from the driver on the carÂ’s dash top. ItÂ’s oriented horizontally in a widescreen format. The controversial bit I mentioned at the beginning is all to do with how you navigate the user interface using AcuraÂ’s unique touchpad. It uses something Acura calls absolute positioning technology, meaning that where your finger is on the touchpad corresponds to the same spot on the screen, allowing you to select whatever is in that location. Press down on the top right corner of the touchpad, and the square located in the top right corner of the screen is selected — no need to “swipe” over to it. This takes a considerable amount of time to adapt to. I didnÂ’t master it or get used to it overnight. In fact, itÂ’s really rather frustrating out of the gate. Virtually all touchpads in cars before this one are more intuitive at first. Just swipe around the pad, and your “cursor” swipes around with you. After a couple road trips, plenty of takeout runs and everything in between, IÂ’ve become a believer in AcuraÂ’s technology, though, with one major caveat IÂ’ll address later on. 2021 Acura TLX infotainment View 7 Photos Once you have enough time and practice to become fluent with AcuraÂ’s way of doing things (something our long-term Acura TLX has allowed us the rare opportunity to do), the absolute positioning strategy starts to make more sense. You can select an app like FM radio or Apple CarPlay in an instant — faster than any regular touchpad or scroll wheel will allow. ItÂ’s no wild speed demon, but you can navigate the main menu structure faster here than you can in most cars.  AcuraÂ’s user interface is tailored to fit its operation with big squares that are easily findable in your touchpad to press. It gets a little tougher once you get into an app like Navigation or Sirius XM, as it requires more precise positioning of your finger to get to the right spot.

Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.