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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX is officially retired with the final Type S completed

The eulogy issued today from Acura is brief and to the point: "The final Acura NSX Type S was completed today at the Performance Manufacturing Center in Marysville, Ohio." Keyword: final. While the announcement has been expected for months, it's now official. It marks the finale of the second-generation NSX, a hybrid-electric model that was introduced in 2016. A total of 350 cars were built, according to Acura, and the last NSX, which is reserved for sale to a customer, was decorated in matte Gotham Gray, The PMC specialty plant, sited near American Honda's engine factories, is now producing a limited run of the 2023 Acura TLX Type S PMC Edition. The first generation of the sleek, aluminum-body NSX sports coupe, designed in Japan, appeared in 1990 and was greeted by rave reviews from auto writers and enthusiasts. The car was discontinued in 2005,  but its successor reemerged in 2016 with a hybrid electric powertrain and 3.5-liter twin-turbocharged V6 engine capable of 573 horsepower.  2022 Acura NSX Type S View 16 Photos The upmarket NSX Type S was revealed in 2021, with an increase to 602 horsepower. Acura made it clear at Monterey Car Week at that time that the Type S was a limited edition and production would be capped at 350 examples globally before the run ended. The upcoming TLX editions will be limited to a run of 100 in each of three NSX-derived colors: Curva Red, 130R White and Long Beach Blue. The first run of PMC TLX cars should be shipping in the next month, according to Acura spokesman Andrew Quillin.  Cars at the Performance Manufacturing Center are hand-built in a spotless work environment and undergo extensive quality control before being shipped to dealers in enclosed transporters. 2023 Acura TLX Type S PMC Edition View 15 Photos

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.