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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Jay Leno finally gets his hands on the 2017 Acura NSX

It has been five years since Jay Leno and Jerry Seinfeld starred in a commercial about which one of them would get the first example of the new Acura NSX. After a long wait, they finally get a chance, but Leno is the first to check out the coupe in the latest video from Jay Leno's Garage. The denim-clad host spends over 30 minutes with lead designer Michelle Christensen and Ted Klaus, global development chief engineer, to get the full scoop on the hybrid supercar. Leno and Christensen get into the nitty-gritty about the design process for the latest NSX, and she points out her favorite parts of the finished product. She had quite a challenge creating the new supercar. Over the model's long gestation, every adjustment to the shape forced changes elsewhere to direct the airflow correctly, and then the decision to switch to a different engine configuration added even more time. Klaus focuses on the engineering side, like using the Ferrari 458 and original NSX as the major benchmarks for the new one. He also takes a ride with Leno, and the comedian even cracks a grin driving it. Leno doesn't usually show much emotion behind the wheel, so the little smirk is high praise from him. Carve out some time for a detailed walk-through about the 2017 NSX in the latest clip from Jay Leno's Garage. Related Video:

Acura is getting back into the performance game

Acura has had a tough time over the last few years determining its identity, but it seems that the brand is now settling on providing performance. At the Detroit Auto Show, Acura announced an expansion of the A-Spec trim, the revival of the Type-S moniker, and a new engine. That new engine is particularly interesting since it's a turbocharged V6, and only Acura will be using it. So don't expect to see some sort of Accord Type R with a crazy V6. Acura also revealed the engine will only be used with the company's Super Handling All-Wheel Drive (SH-AWD). Type-S is another big deal, since no Acuras have worn the badge since the 2008 Acura TL Type-S. It will be a step above the current A-Spec trim, which is mildly sporty. Past Type-S models have always had the most powerful engines available. The company didn't give an estimate for when the Type-S trim will appear, nor what model will get it first. All new Acura models will have an A-Spec option in the future. The first new A-Spec addition will be the TLX with the 2.4-liter four-cylinder. The V6 version already has an A-Spec option. After that TLX, the new RDX will launch with an available A-Spec trim. The company already announced the RDX will have a version of the 2.0-liter turbo four-cylinder from the Civic Type R and the Honda Accord connected with a 10-speed automatic and SH-AWD. An Acura representative said that the engine has been reworked for the RDX, and it will make more power than the Accord with the 2.0-liter engine. Related Video: