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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Go inside the Acura NSX's stunning Ohio factory

If you're going to build a world-class supercar, you need to build a world-class factory. And that's what Honda did with the Performance Manufacturing Center in Marysville, Ohio. We took a tour of the PMC recently for an up-close look at how the new NSX comes to life and documented it in the video above. The PMC was designed for the sole purpose of building the new supercar. Located just up the road from the R&D center where Honda developed the NSX, the factory sits at the heart of Honda's Ohio campus. Walking the factory floor, you can tell the Acura NSX is the pride of the entire Honda Motor Company, and as we saw on our first drive, it's a car worthy of serious lust. So it's no small thing that the Japanese company builds the entire car in America. The factory won't be open to the public, but if you're one of the people with an NSX on order, you'll be able to take a tour yourself later this year. We hope you enjoy the video tour. Related Video: Green Acura Coupe Hybrid Videos Original Video

Acura Integra to make its racing debut at Pikes Peak Hill Climb

Acura is headed to this year’s Pikes Peak International Hill Climb with a bevy of race cars. Most notable of all is a Pikes Peak-prepped Acura Integra — yes, Acura is already getting the Integra out there for some racing. Beyond the new hatchback making its motorsports debut, Acura is also bringing two TLX Type S race cars and two NSX Type S racers. For the icing on the cake, an NSX Type S will be serving as the official pace car for Pikes Peak this year, too. This particular running of Pikes Peak is special, for itÂ’s the 100th running of the event. The first hill climb at Pikes Peak took place all the way back in 1916; the race went on hiatus during the world wars. As for the cars themselves, Acura provided the greatest detail on the Integra. Modifications include upgraded brakes, new suspension, an HPD differential, wider (and lighter) 18-inch HRE wheels and 245-section-width Pirelli slick tires. The 1.5-liter turbocharged four-cylinder and six-speed manual transmission remain untouched, so itÂ’ll be heading up the hill with the stock 200 horsepower and 192 pound-feet of torque. However, weÂ’ll note the this Integra is sporting some extra-large exhaust tips out the rear, so Acura has clearly done something with the exhaust. The livery for the Integra is an homage to AcuraÂ’s first endeavor into motorsports where the first-gen Integra competed in IMSA and won the 1987 and 1988 championships. Pikes Peak rookie Paul Hubers will pilot the Integra up the hill for Acura. As for the other cars, Acura says that both the NSXs and TLXs are fully prepped for Pikes Peak with plenty of modifications, but doesnÂ’t go into detail about them. The NSX Type S will be trying to beat the previous record set by an NSX in the hybrid fuel class. All of these Acuras, and the rest of the field, will be running up the hill on June 26. Relates video: