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Acura NSX to end production in blaze of glory with Type S

Production of the Acura NSX is coming to an end after the 2022 model year. Before it goes, though, Acura is promising one last hurrah, in the form of a Type S variant. Said to have performance improvements and limited production, it will prove to be the ultimate form of Honda's second-generation supercar. So far, Acura has only released some teasers and a few vague statements. Now, normally when car companies make ambiguous declarations about improved performance, that means something like stiffer shocks or bigger rims (after all, handling is a form of performance, no?). In this case, Acura specifically says the NSX Type S will have more power and quicker acceleration in addition to sharper handling. That's some real talk, even if no hard figures were provided at this time. From the teasers, we can see a few visual signifiers that will distinguish the Type S from regular NSXes. Firstly, the engine cover is finished in red, a color that has traditionally been reserved for high-performance Hondas like the Type R Civic, Integra, and the NSX of the '90s. Much of the brightwork seems to be blacked out, like the door handles and rear badge. They've also added a small Type S emblem located just in front of the rear wheels. Only 350 Type S variants will be built, with 300 of them allocated for the U.S. market. And it looks like the regular NSX may not even be available. Acura's website no longer shows the regular NSX. Only the Type S is shown under the model selection menu. Prices of the first-generation NSX, introduced in 1990 and considered one of the best supercars of its era, have been on a steady rise in recent years. It's hard to say whether this generation NSX will follow suit in the collectors' market decades from now, as despite positive reviews it never quite caught with brand-conscious buyers. But if it does end up becoming a sought-after classic, though, the Type S will surely be worth a hefty premium. The NSX Type S will be fully revealed next Thursday, August 12, during Monterey Car Week, where the very first serial production 2022 NSX Type S will be sold to the highest bidder at Mecum Auction’s Monterey sale on Saturday, Aug. 14. All proceeds from the sale of VIN #001 will benefit charity, including a STEAM (science, technology, engineering, art and math) education program for underserved youth.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2022 Acura MDX Type S priced far above the base model

Acura has published pricing information for the 2022 MDX Type S, the first SUV that the firm has deemed worthy of wearing this esteemed badge. It's priced well above the entry-level MDX but it gains a long list of performance, comfort, and technology upgrades to make up for it. Pricing for the Type S starts at $67,745 including a mandatory $1,045 destination charge. In comparison, the base MDX starts at $48,245 including the same destination charge. While that's a significant difference, the range-topping Type S benefits from 3.0-liter V6 engine that's turbocharged to 355 horsepower, a rear-biased all-wheel-drive system, Acura's first air suspension system, and Brembo-sourced four-piston front brake calipers. Visual changes (including a grille that sends about 10% more air to the engine bay) further set the Type S apart. The list of standard features also includes 21-inch wheels with self-sealing tires, LED exterior lighting, aluminum interior trim, leather upholstery, heated and ventilated front seats, a wireless device charger, a 16-speaker sound system and 12.3-inch display for the infotainment system; Acura packs a lot of features into the Type S. Buyers who want even more can step up to the Type S with the Advance Package, which starts at $73,095 including destination. It will be the most expensive member of the line-up once the NSX exits the stage. Ordering the Advance Package adds a 25-speaker sound system with 1,000 watts and illuminated door speakers, 16-way power-adjustable front seats (the standard Type S gets 12-way units), a nine-way massage function for the front passengers, heated rear seats, wood interior trim with black metallic accents, a heated steering wheel, a surround-view camera, a power-operated tailgate, gloss black exterior trim and roof rails, plus acoustic laminated glass in the rear doors. As a bonus, Acura adds floor mats that it describes as "ultra-plush." Acura dealers across the nation will begin receiving the 2022 MDX Type S during the second half of December 2021. Related Video: