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2021 Acura TLX revealed, finally looks like a credible luxury sports sedan

We've been given our first official glimpse into the brand-new 2021 Acura TLX sedan, and so far we like what we see. It's clear that Acura wants to be considered a brand that focuses on performance, boosting power with two turbocharged engine options and the return of the Type S variant after a decade-long absence. Acura stuck close to the well-received Type S concept when styling the new TLX, which means the sedan boasts crisp lines, aggressively creased sheetmetal and a low, wide stance. An angular grille is flanked by Acura's Jewel Eye headlights and Chicane LED running lights to create an expressive face, and similarly shaped taillights at the back end finish off a cohesive design. An A-Spec sport package adds darkened elements along with a unique set of 19-inch wheels and a rear spoiler. The 2021 Acura TLX Type S goes several steps past the A-Spec with a so-called Diamond Pentagon grille and larger side air intakes. A front splitter and rear diffuser join the requisite rear spoiler to round out the aero package. Quad exhaust tips and 20-inch wheels are also included as part of the package. But the big news is underhood, with a 3.0-liter turbocharged V6 serving as the headliner. Acura hasn't yet released power figures for the Type S, but promises it will be much more powerful than the outgoing 3.5-liter V6 with "a more than 50-percent increase in low-end torque."   Related: 2021 Acura TLX vs. luxury sedans: How they compare on paper   Standard TLX models will get a new 2.0-liter turbocharged four-cylinder engine that produces 272 horsepower and 280 pound-feet of torque. That's 66 hp and 98 lb-ft more than the previous naturally aspirated 2.4-liter engine, and Acura says there are 123 additional lb-ft at 1,500 rpm. Both engines will send their ponies through a 10-speed automatic transmission. Front-wheel drive is standard, and Acura's fourth-generation torque vectoring Super Handling All-Wheel Drive system will be standard on the Type S and optional on other TLX models. Inside, all TLXs get a tech-rich cabin that features a centrally mounted 10.2-inch display and Acura's latest True Touchpad Interface. A 7-inch digital screen in the gauge cluster is standard, and a 10.5-inch head-up display is optional. Acura's Integrated Dynamics System is controlled via a prominent silver dial, and it now offers a customizable Individual mode.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura Infotainment Review | Just give it some time

Acura’s True Touchpad infotainment system is a hot topic at Autoblog HQ. Some of us utterly detest its functionality. Others, myself included, will plead its case as a worthy alternative to normal infotainment systems. “ItÂ’s not that bad,” IÂ’ll say over and over. I had to eat my words to a certain extent when our long term 2021 Acura TLXÂ’s infotainment system broke recently due to bad wire connectors, but now that itÂ’s up and running again, itÂ’s time to give it a proper shake. The screen in this TLX is a high-resolution, 10.2-inch monitor that sits far from the driver on the carÂ’s dash top. ItÂ’s oriented horizontally in a widescreen format. The controversial bit I mentioned at the beginning is all to do with how you navigate the user interface using AcuraÂ’s unique touchpad. It uses something Acura calls absolute positioning technology, meaning that where your finger is on the touchpad corresponds to the same spot on the screen, allowing you to select whatever is in that location. Press down on the top right corner of the touchpad, and the square located in the top right corner of the screen is selected — no need to “swipe” over to it. This takes a considerable amount of time to adapt to. I didnÂ’t master it or get used to it overnight. In fact, itÂ’s really rather frustrating out of the gate. Virtually all touchpads in cars before this one are more intuitive at first. Just swipe around the pad, and your “cursor” swipes around with you. After a couple road trips, plenty of takeout runs and everything in between, IÂ’ve become a believer in AcuraÂ’s technology, though, with one major caveat IÂ’ll address later on. 2021 Acura TLX infotainment View 7 Photos Once you have enough time and practice to become fluent with AcuraÂ’s way of doing things (something our long-term Acura TLX has allowed us the rare opportunity to do), the absolute positioning strategy starts to make more sense. You can select an app like FM radio or Apple CarPlay in an instant — faster than any regular touchpad or scroll wheel will allow. ItÂ’s no wild speed demon, but you can navigate the main menu structure faster here than you can in most cars.  AcuraÂ’s user interface is tailored to fit its operation with big squares that are easily findable in your touchpad to press. It gets a little tougher once you get into an app like Navigation or Sirius XM, as it requires more precise positioning of your finger to get to the right spot.