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MotorWeek remembers the 1993 Acura Legend coupe
Fri, Sep 25 2015When discussing classic Acura models, the Legend, particularly as a two-door, doesn't get brought up nearly as often as the Integra or NSX. Perhaps that's because those sporty models were brash for their time, whereas this bigger car came off as a more conservative ride. For a MotorWeek Retro Review, John Davis and crew have looked back at a 1993 Legend coupe to give us a chance to remember Acura's luxury GT. In 1993, the newly revised 3.2-liter V6 managed 230 horsepower, and this one had power routed through a six-speed manual. It also came packed with luxury features, including automatic climate control and traction control. However, the Legend turned out to be more of a comfy cruiser than an all-out sports coupe for the reviewers. MotorWeek wasn't happy with the performance through the slalom, and the shifter wasn't perfect, either. Still, this clip is a great refresher on a model that's often overlooked. Related Video:
2014 Acura MDX ad campaign the most expensive in brand's history
Mon, 24 Jun 2013Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.
Acura announces NSX GT3 Evo22 race car will live on
Thu, Aug 5 2021The Acura NSX may be winding down production in 2022, but it still has some life left on the track. Today, Acura announced that it will introduce a new version of its NSX GT3 race car. It features a slew of improvements that should make the platform more competitive. Called the NSX GT3 Evo22, it builds upon the existing NSX GT3 a car that has won multiple championships in IMSA, SRO and Japan's SuperGT. The Evo22 gets improved intercoolers for the 3.5-liter twin-turbo shared with the road car, allowing it to perform consistently in a wider range of conditions and locations. Underneath, the suspension earns some tweaks in revised spring rates and geometry adjustments. To improve the car for endurance racing, the Evo22 reduces pit time with larger fluid tanks, while a revised wheel system allows for quicker tire changes. An FIA-mandated rain light illuminates the rear. Acura will also offer several air conditioning and headlight options. As with the outgoing NSX GT3, the Evo22 eschews the road car's hybrid and all-wheel-drive systems. Instead, it employs an XTRAC semi-automatic six-speed sequential transmission to send power to the rear wheels. Both the race and road car, however, share the same specs for the engine block, heads, valvetrain, crankshaft, pistons, and dry-sump lubrication system. The motors and chassis are both built at Acura's Performance Manufacturing Center in Ohio, while final assembly for the GT3 takes place in Milan, Italy. While European GT3s are supported from Italy, Honda Performance Division in Southern California will support North American teams. The NSX GT3 is the defending IMSA GTD and SRO GT Manufacturers’ Champion, and has achieved 25 IMSA and SRO class wins since its North American introduction in 2017. Interestingly, Acura says the the NSX GT3 is homologated globally through 2024. So, while new road cars won't be produced after next year, you'll still see them representing the "A" calipers at the track beyond that.



















































