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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda and Acura add garage door control to Apple CarPlay, Android Auto

You’ll soon be able to use Apple CarPlay or Android Auto in your Honda or Acura to open and close your garage door. ItÂ’s a new feature made possible through a partnership with the Chamberlain GroupÂ’s myQ Connected Garage service. Honda says that all of its 2023 and 2024 model year vehicles will be compatible with this new tech, but it also says that “millions of older Honda and Acura models supporting Apple CarPlay and Android Auto also have compatibility.” ThatÂ’s especially great to hear that the convenience is not just going to be limited to brand-new models. As for how it works, the system is fairly straightforward. You can set a geofence that will automatically prompt you with a system notification when you get within a certain distance of your garage. Follow the onscreen instructions to open, and your garage door will do as you command. The same can be done to close your garage door. For this tech to work, Honda says that youÂ’ll need a compatible garage door opener, but thereÂ’s a good chance you already do because myQ is compatible with most openers on the market today from LiftMaster and other Chamberlain brands. If your opener is already myQ enabled, then you wonÂ’t need to do anything. However, if you have an older style, Honda says you can use a “myQ Smart Garage Control device” to upgrade it into one. Honda is offering everybody one for free if you sign up for its 30-day demo subscription of the service, so donÂ’t worry about having to buy one. However, if you do wish to continue beyond that 30-day free trial, a three-year subscription costs $129, while a five-year subscription will run you $179. The real benefit to this system is that youÂ’ll be able to open and close your garage door from anywhere, not just within the range of where your opener or car-linked button will work. Of course, myQ has a phone app that will do the same, but this allows you to do the task directly through the carÂ’s interface without needing to yank out a phone. Honda says this tech is functional as of today, so go ahead and try it out if you have all the necessary garage door tech in place.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.