Acura Mdx Technology on 2040-cars

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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Did Acura just confirm it's working on an Integra successor?

The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.

2020 Acura NSX Suspension Deep Dive

The Acura NSX has been a special car as long as I’ve been in the business. The first one came out in 1990, the same year I started my career in automotive engineering. I vividly remember driving one briefly back then when we brought one in for benchmarking. I'd drive it again 22 years later when my previous employer bought a used 1991 example for a long-term test. Reader interest was sky-high and the car was still gorgeous, but the march of time and automotive engineering had clearly left it behind. Then, in 2016, a second-generation NSX emerged, and it was packed with bleeding-edge thinking. It has a 3.5-liter twin-turbo V6, but this new NSX is a hybrid with an electric motor-generator sandwiched between the engine and its nine-speed DCT transmission. Two more electric motors – one for each wheel – power the front axle. There they can add traction, regenerate electricity under braking and dole out hyper-accurate levels of torque vectoring. The carÂ’s tire package was changed from Continental SportContact 5 to SportContact 6 tires in 2019, and numerous suspension re-tuning tweaks came along with them. The result is a lively and well-balanced car that is relentless when driven hard and a pussycat around town. LetÂ’s see what theyÂ’ve got going on under there.   At first glance the 2020 Acura NSX appears to have dual wishbone front suspension. But we canÂ’t tell for sure because that big two-piece brake rotor is in the way. The coil-over shock looks obvious, but a few odd details are apparent even from here.   This view also seems to indicate double wishbone suspension. But the pivot axis (green arrow) between the upper and lower ball joints looks wrong – itÂ’s far too vertical. WeÂ’re missing something. But I would be remiss if I failed to point out a few other things before we moved on. For one, the front drive axle confirms this to be an all-wheel-drive machine. Second, the forged aluminum damper mounting fork (yellow) that envelops the axle is mounted to the lower arm about 75% out from the armÂ’s inner pivot. The spring and damper motion ratio would be 0.75-to-1 relative to wheel movement, with a tiny reduction due to its lean angle. Lastly, just look at the huge cast aluminum upright (white). Beautiful. Normally these are called hub carriers or steering knuckles, and I use the terms interchangeably. But the motorsports-derived term upright is normally applied when the piece is tall and, well, upright like this one.   This explains everything.