Acura Mdx Technology on 2040-cars

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LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX Long-Term Update | A surprise upgrade

That may look a lot like our long-term 2021 Acura TLX A-Spec, but in this case, your eyes deceive you. Say hello to our not-so-long-term TLX Type S, which is subbing in for the A-Spec while the latter undergoes a little exploratory surgery to diagnose what appears to be an escalating electrical issue.  Yes, our handsome blue steed is currently lame. What first manifested as odd transmission behavior and the occasional infotainment reboot escalated to the vehicular equivalent of a grand mal seizure on a rainy Michigan day, resulting in a flat-bed ride to the dealership and fast-tracking our plans to get the TLX in for a diagnosis. So, for the foreseeable future, I'm enjoying an extra two cylinders and nearly 100 more horsepower. All upsides, right? To a degree. While the extra power is certainly welcome, it comes at a cost – 200 pounds, give or take. That extra weight erodes some of the qualities I appreciate most about our long-term A-Spec. Acura really nailed the front-end feel of the TLX with the A-Spec, and while the Type S still feels pretty good, the added mass over the nose is inescapable. And while the 20" Type S wheels look fantastic, they make the already firmer suspension feel almost unnecessarily crashy. The 19s on the A-Spec are the sweet spot (picking up on my thesis?) but even I must admit the Type S wheels look significantly better.  On paper, this 3.5-liter V6 matches up reasonably well with the rest of the premium turbo-sixes on the market, but in the real world, it's a bit uninspiring, and not just in the too-competent-for-its-own-good way BMW's mainstream I6s tend to be. There's plenty of power and torque, but I've yet to experience one of those "ah-ha!" moments where the whole package suddenly makes sense.  In fact, I spend more time pining for the lighter, nimbler A-Spec than I do yearning for the open space I'd need to let the V6 run free. In this, I think I'm rowing against the Autoblog current; others' reviews of Acura's muscular six-cylinder have been far more enthusiastic. Be that as it may, I appreciate the way the A-Spec drives like a smaller car than it is. Related video: 2021 Acura TLX 2.0-liter turbo-four soundtrack | Autoblog