Acura Mdx 08 All Wheel Drive Technology Package on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda and Acura add garage door control to Apple CarPlay, Android Auto

You’ll soon be able to use Apple CarPlay or Android Auto in your Honda or Acura to open and close your garage door. ItÂ’s a new feature made possible through a partnership with the Chamberlain GroupÂ’s myQ Connected Garage service. Honda says that all of its 2023 and 2024 model year vehicles will be compatible with this new tech, but it also says that “millions of older Honda and Acura models supporting Apple CarPlay and Android Auto also have compatibility.” ThatÂ’s especially great to hear that the convenience is not just going to be limited to brand-new models. As for how it works, the system is fairly straightforward. You can set a geofence that will automatically prompt you with a system notification when you get within a certain distance of your garage. Follow the onscreen instructions to open, and your garage door will do as you command. The same can be done to close your garage door. For this tech to work, Honda says that youÂ’ll need a compatible garage door opener, but thereÂ’s a good chance you already do because myQ is compatible with most openers on the market today from LiftMaster and other Chamberlain brands. If your opener is already myQ enabled, then you wonÂ’t need to do anything. However, if you have an older style, Honda says you can use a “myQ Smart Garage Control device” to upgrade it into one. Honda is offering everybody one for free if you sign up for its 30-day demo subscription of the service, so donÂ’t worry about having to buy one. However, if you do wish to continue beyond that 30-day free trial, a three-year subscription costs $129, while a five-year subscription will run you $179. The real benefit to this system is that youÂ’ll be able to open and close your garage door from anywhere, not just within the range of where your opener or car-linked button will work. Of course, myQ has a phone app that will do the same, but this allows you to do the task directly through the carÂ’s interface without needing to yank out a phone. Honda says this tech is functional as of today, so go ahead and try it out if you have all the necessary garage door tech in place.

2025 Acura MDX Type S First Drive Review: Loss of a deal breaker is a game changer

MALIBU, Calif. – One of two things usually happens when testing a three-row SUV on a twisting mountain road. First, I wonder why I thought doing so was a good idea in the first place. Or, I end up saying, “Well, I guess that wasnÂ’t so bad.” Neither happened with the 2025 Acura MDX Type S, a three-row SUV that somehow feels perfectly happy and at home on the sort of roads that make competitors feel like elephants in a horse race. Placed into Sport or Sport+ modes, the latter of which is exclusive to the Type S, the air suspension lowers 15 mm, and the adaptive dampers tighten to the extent that body motions are just about as level as you could get without making the ride chattering. If anything, certain choppier bits of pavement made the suspensionÂ’s reduction of suppression and rebound too jostling and queasy, but selecting a softer ride setting in the Individual drive mode option corrected that. The steering displayed a spot-on amount of extra heft in the Sport modes, being pleasantly firm on center and through initial turn-in, but seeming to loosen ever-so-slightly up in slower, tighter corners and hairpins. ItÂ’s pleasurable driving the MDX Type S, but not a workout. The real star, as has been the case for nearly two decades of sporting Acuras, is the Super-Handling All-Wheel Drive system, now in its fourth generation. This torque-vectoring system can send up to 70% of available power to the rear axle, and then 100% of that to the outside rear wheel while turning. The result canÂ’t be missed. Brake hard with the fat Brembo brakes (they measure 14.3 inches up front and benefit from an electric servo that effectively makes them adaptive to the amount of effort applied to the pedal), turn in with the beautifully contoured sport steering wheel, feel the front end bite, and the rear end not only comes around, but does so with authority. Thanks to the more aggressive power distribution in Sport and Sport+, thereÂ’s even a whiff of oversteer at a few moments. Tremendous. “Makes it shrink around you” is a tired cliche, but it applies here. The MDX feels about 700 pounds lighter than its 4,776-pound curb weight would suggest. The engine is actually the least impressive element of the Type S, a 3.0-liter V6 with a single twin-scroll turbo good for 355 horsepower and 354 pound-feet of torque.