2022 Acura Mdx Technology on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2024 Acura Integra Type S revealed as the luxurious foil to the Type R

The 2024 Acura Integra Type S is exactly what we imagined it might be. Acura took all the Civic Type R go-fast parts and shoved them into the Integra, but then added luxuries the Type R is missing and fettled with a few performance bits. Just as was teased ahead of time, the Integra Type S is fitted with a 2.0-liter turbocharged four-cylinder that produces 320 horsepower and 310 pound-feet of torque — thatÂ’s up five horses over the Type R. ItÂ’s fitted with a six-speed manual transmission (no auto available) and sends its power through the front wheels via a helical-type limited-slip differential. The same dual-axis front suspension design pioneered by the Type R to quell torque steer is on display here, so you should expect little to no torque steer from the Integra. Of course, all that extra power meant Acura needed much more cooling capability, leading them to design a much more aggressive and air-hungry front end for the Integra. In fact, every single body panel from the A-pillars forward is unique to the Type S. The larger top and lower grilles and vented hood improve airflow by 170% versus a standard Integra, Acura says. Look to the sides, and youÂ’ll see dramatic fender flares both in front and rear that accommodate the massive 265-section-width Michelin Pilot Sport 4S summer tires that wrap around 19-inch wheels — the Type S is 2.8 inches wider than a standard Integra. For those wondering, yes, itÂ’s the same tire package as youÂ’ll find on a Type R. Out back, youÂ’ll notice substantial diffusers flanking a new triple-tipped center-mounted exhaust. Said exhaust is less restrictive than the Type R, features an active exhaust valve and adjusts depending on the drive mode. Acura says a special “pops and bangs” auditory experience presents itself in “Sport+” mode. The suspension tuning is another differentiator between the Integra Type S and Civic Type R. It uses the same adaptive damper system as the Civic, but Acura adjusted the tune for the Type S in its Comfort, Sport and Sport+ driving modes, presumably to be more street-friendly. Acura emphasizes that this car delivers “ultimate street performance” numerous times in its press release, suggesting that the Integra is set up as more of a daily driver, while the Civic Type R is very much designed to excel on the racetrack.

Acura Integra, Ford F-150 Lightning, Kia EV6 win 2023 North American Car, Truck, Utility Vehicle of the Year

After much testing and deliberation, the winners have 2023 North American Car, Truck and Utility Vehicle of the Year (NACTOY) Awards have been announced. Previously whittled down to three finalists in each category over the course of the past year, the 2023 NACTOY winners are as follows: 2023 North American Car of the Year: Acura Integra 2022 Acura Integra A-Spec front low View 38 Photos The Acura Integra has won in this year's Car category, beating out the Hyundai Genesis Electrified G80 and Nissan Z. The Integra nameplate has been revived for the 2023 model year, with the Honda Civic-based sedan offering an affordable sport compact from the luxury brand. You can read our First Drive review of the Acura Integra here. 2023 North American Truck of the Year: Ford F-150 Lightning Ford F-150 Lightning front low View 48 Photos The Ford F-150 Lightning has taken the award in the Truck category, knocking out the other two finalists, the Chevy Silverado ZR2 and the Lordstown Endurance. It was interesting to see two all-electric contenders in the pickup field, one based on a legacy platform, and the other coming from a new company and using novel, in-wheel motor technology. It's Ford's third NACTOY Truck win a row. The battery-powered Ford F-150 Lightning is the most powerful F-150 to ever roll off the factory floor, and it has proven itself to be wildly popular, and for good reason. You can read more about it in our First Drive review. or our buying guide. Also worth noting is that the truck's Onboard Scales and Smart Hitch technology won Autoblog's 2022 Technology of the Year Award. 2023 North American Utility Vehicle of the Year: Kia EV6 2022 Kia EV6 GT-Line AWD front three quarter mid View 35 Photos Kia EV6 has taken the top spot in the Utility Vehicle category, over two other all-electric rivals, the Cadillac Lyriq and Genesis GV60. This seems like it was probably the toughest choice for the NACTOY jurors, as these are each excellent EVs. The Kia EV6 is built on the same E-GMP electric platform as the Hyundai Ioniq 5 and the Genesis GV60, which means it has 800-volt battery architecture for extremely fast charging, available all-wheel drive and plenty of power. The EV6 has quickly become a favorite at Autoblog, especially since joining our long-term fleet. Read more about it in our First Drive, buying guide and long-term reviews.