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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Second-generation Acura TLX could inaugurate a turbocharged V6

The second-generation TLX will inaugurate a turbocharged V6 engine developed specifically for the Acura brand, according to a recent report. The six will power a range-topping, performance-oriented variant of the sedan. Honda's luxury division gave us a thinly-veiled preview of the next TLX when it introduced the Type S concept (pictured) at The Quail in 2019. While technical details were left out of the announcement, Car and Driver learned from sources familiar with the company's plans that the sedan will receive a new V6 whose displacement will likely check in at 3.0 liters. It will reportedly make over 300 horsepower thanks to at least one turbocharger. The 3.0-liter will replace the 290-horsepower 3.5-liter V6 available in the current-generation TLX. Several members of the Honda range also use the bigger six, it's notably found in the Ridgeline pickup, but none will receive its replacement; it's Acura-specific. Transmission options remain unconfirmed. C/D added the TLX will receive a turbocharged, 2.0-liter four-cylinder as its entry-level engine. It's related to the four that powers the Honda Accord, and it will spin the front wheels via a 10-speed automatic transmission. All-wheel drive will be offered at an extra cost. The sedan will ride on a new platform, and it will drive better than its predecessor regardless of cylinder count thanks in part to a comprehensively redesigned front suspension. Earlier spy shots depicting heavily-camouflaged test mules suggest the next TLX will look a lot like the Type S concept. It will take Acura's design language in a more evocative direction that will permeate the rest of the range in the coming years. Inside, motorists will find a touchpad-controlled infotainment system like the RDX's. Acura resorted to automotive omerta when asked to confirm or deny the rumors. The company simply told Autoblog it will introduce two new vehicles in the next 12 or so months and unveil a brand-exclusive turbocharged V6, which adds credibility to the report. We'll need to muster a little bit more patience to learn more. Related Video:     Featured Gallery Acura Type S Concept photos View 16 Photos Rumormill Acura Sedan

Junkyard Gem: 1992 Acura Vigor

Honda was the first of the Japanese car manufacturers to bring a separate luxury brand to the United States, with the (Civic-derived) Integra and (Rover-related) Legend appearing as 1986 models. By the early 1990s, Infiniti and Lexus had muscled in with their own gadget-laden luxury machines, with even Mitsubishi and Mazda offering legitimate competition for the two Acura models. Something had to be done, in the viewpoint of Soichiro Honda, and so the NSX sports car was introduced as a 1991 model, followed by the Vigor luxury sedan the following year. Here's one of those rare first-year Vigors, found in a Denver self-service boneyard recently. The idea behind the Vigor (which, like the Integra, Legend and NSX, was badged as a Honda in its homeland) was that it would squeeze in between the Integra and the Legend and steal some sales from the Lexus ES 250 as well as European machinery. The Vigor was a front-wheel-drive car, but its engine was mounted longitudinally and angled to clear the hood. The differential sat directly beneath the engine and received power via a tortured maze of shafts. The reason for all this powertrain complexity was the fact that the Vigor's engine was a SOHC straight-five that wouldn't fit the engine compartment using Honda's usual transverse mounting (though both Daewoo and Volvo managed the feat with straight-six engines later on). The U.S.-market Vigor's 2.5-liter five-banger was rated at 176 horsepower and 170 pound-feet. The base transmission was a five-speed manual, but this car has the optional $750 four-speed automatic ($1,696 in 2024 dollars). This car is the cheaper Vigor LS model, so its MSRP was $24,999 ($56,539 after inflation). You could get a slightly smaller but still feature-laden '92 Honda Accord EX for just $20,175 ($45,629 now), though, and the cushier (though less nimble) Lexus ES 250 started at just $21,300 ($48,173 in today's money). American car shoppers just couldn't figure out the Vigor, and sales were weak. 1994 was the final year for the Vigor, and the TL replaced it beginning as a 1996 model. This one drove just over 160,000 miles during its life. Don't think of it as a drive to work. Think of it as a 30-minute vacation. If you get a German luxury sedan instead of a Vigor, you'll be sorry! I miss you… S. As was nearly always the case during the 1980s and 1990s, the JDM commercials were more fun.