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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2022 Acura NSX Type S Road Test Review | An ode to itself, and a gift for drivers

As we say goodbye to the modern NSX, Acura saw fit to leave the world with a parting gift. As a last blast, the hybrid supercar got a Type S variant as a mighty sendoff, with more performance and improved handling. It’s a rare treat, though, for those who could afford its $171,495 starting price. The first example sold for over a million dollars, and the remaining 299 units were scooped up in a day. Road Test Editor Zac Palmer had the once-in-a-lifetime opportunity to take the NSX Type S for a lap around Daytona, and this fall our driveway had the privilege of being graced by the carÂ’s presence for a few days. And this NSX looks as extreme as it drives, a sharp wedge that combines aesthetics of exoticism and straight-up evil. This one, in particular, cut a mean figure, with its matte charcoal finish, blacked-out badging, plenty of carbon fiber, sharp angles and an odd-looking engine cover covering an odd powerplant, all under glass right behind the cockpit. Though the general shape of the car is familiar to supercar fans from the mid-1970s and beyond, thereÂ’s no mistaking this Acura for something else, its honed exterior a reflection of the carÂ’s performance. Zac already outlined what performance upgrades set this Type S apart from the rest of the generation, but itÂ’s good to know this wasnÂ’t mostly about looks. Acura upgraded the V6Â’s twin turbochargers, improved its air and thermal management capabilities, and lowered the gear ratios of the twin electric motors up front. It even got a higher-capacity, higher-output battery powering the hybrid system. The result is a cool 600 horsepower and 492 pound-feet of torque. It's shockingly quick, but itÂ’s hard to tell if itÂ’s actually faster in a straight line than the lesser NSX. The overall driving experience is improved, however. In the Type S, Acura has achieved incredibly quick shifts from the retuned nine-speed automatic. It works well on its own, but the response you get from pulling one of the paddles almost feels as though the car had predicted your move, and is supremely rewarding in terms of driver engagement. ItÂ’s quite generous in its compliance to your whims, too, allowing you downshifts that land you higher in the rev range than youÂ’d expect it to allow — in fact, Acura actually raised the manual downshift rev limit by 1,500 rpm. What a wonderful treat to give customers as a parting gift.

2021 Acura TLX to revive Type S, get turbocharged V6

The 2021 Acura TLX will revive the sporty Type S model after a 10-year moratorium, and this time around, it's getting a turbocharged V6, further setting it apart from other sedans in the Honda corporate family.  Acura says the new TLX will draw heavily upon the styling shown on two of its recent concepts: the Precision, which was shown in 2016, and the Type S, which was shown last year. The evolution of the styling is obvious even from Acura's darkened teaser image, which depicts a slightly more curvaceous take on 2019's Type S while retaining most of the same key design elements, including the quad-outlet exhaust and pronounced underbody diffuser. Acura's announcement was otherwise very light on details, saying only that the 2021 TLX will be "...the quickest, best-handling and most well-appointed sport sedan in Acura history, with the Type S being the model’s performance pinnacle." Apart from the displacement (3.0 liters), we don't yet know anything about the turbocharged V6 that will be utilized in the Type S. It will be unique to this model at launch, however Acura's announcement describes this as the "first" implementation of this engine, implying that it will likely make its way under the hood of other Acura models down the line.  Autoblog reached out to inquire as to whether a manual transmission is under consideration for the Type S model; an Acura representative said only that the company is not yet ready to get into specifics on the 2021 TLX's features.  Acura will debut the new TLX online at its dedicated microsite on May 28 at 10 a.m. PDT (1 p.m. EDT).