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Junkyard Gem: 1996 Acura 3.5 RL, Rocky Mountain Rambler 500 Edition

Honda had a good sales run with the Acura Legend, the first of the luxury-marque spinoffs from well-known Japanese carmakers to appear on our shores, but times change and the RL replaced the Legend as Acura's flagship starting in the 1996 model year. Here's one of those first-year RLs, found in a Denver boneyard covered in decorations from the Rocky Mountain Rambler 500 road rally. The Rocky Mountain Rambler 500 involves a lot of punitive off-road driving, so cars that have no business on the dirt seem to get coolness points. That makes Honda's most expensive vehicle of 24 years ago a fine choice of ride. I can't determine how well this car did, but the drivers looked optimistic during the inspections last month. Since the ignition key is still in the switch, I'm assuming it wasn't running so well after the rally and the team decided to bid farewell to their Acura in the lowest-hassle way possible: sell it to the nearest U-Pull-&-Pay. The team appears to have gone for a Pirates of the Caribbean theme with their big land yacht. The evil-looking wheel covers looked sharp. However, the Lord Humungus-grade roof spikes really make this car stand out, both on the rally and, now, in the junkyard. It seemed very clean, with the original owner's manual still in the glovebox. The MSRP on this car came to $41,000 in 1996, which amounts to about $69,000 in 2020 dollars. A new Lexus LS 400 cost $52,900 that year, though the $45,700 Lexus GS 300 was more likely to have battled for the money of potential 3.5 RL buyers. The 1996 Infiniti Q45 went for $53,520, while the J30 cost $39,920. The 1996 BMW 530i had a $42,750 price tag, but your Mitsubishi dealer had $25,525 Diamantes that year. Built on the idea that luxury doesn't have to be boring. Take that, Lexus!

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Acura gives us a lightning-quick glimpse of the NSX Type S

Acura released a short preview film to give fans a fast-paced look at the limited-edition NSX Type S. Scheduled to break cover tomorrow, August 12, it's being boldly presented as the final evolution of the second-generation model. The eight-second flick posted on various social media channels provides us with a peek at the Type S' front end. It shows two cars speeding towards the camera down what looks like a race track's main straight. Acura wants to keep the Type S under wraps until its big debut, so the footage gets blurry as the cars speed by; that's why it's called a teaser. We nonetheless think we can squint and discern a redesigned front end with larger air intakes.  Acura might have chiseled bigger vents into the front bumper because the Type S needs additional cooling air. It's powered by a mid-mounted engine, but there are radiators located right behind the front bumper in the regular-production model. Of course, we're not discounting the possibility that the vents were merely added for show. As we previously reported, the visual changes will also include a red engine cover and black exterior accents. Additionally, the Type S will offer more power than the standard, 573-horsepower NSX and sharper handling. Acura will build 350 units of the NSX Type S, and 300 of those have been earmarked for the American market. The model will make its public debut on August 12 on the sidelines of Monterey Car Week, so we won't have to wait long to learn about the improvements the company has made. If you want one, act fast; if you want the first one, bid high. Serial number one will be sold to the highest bidder at Mecum's Monterey sale on August 14, 2021. The proceeds from the sale will benefit a number of charities. As for what's next, nothing suggest there's a third-generation NSX on the way, but the GT3-spec race car will soon receive a round of updates and it might continue racing until 2024. Related video: