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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura TL gets its top chopped

The roofless Acura TL you see above is a product of Newport Convertible Engineering. No stranger to taking the lids off of Acuras - and a bunch of other cars, like this Jaguar XJ and this Toyota FJ Cruiser - NCE says it was the first US coachbuilder to produce an Acura NSX convertible.
NCE says the conversion takes about six weeks to complete, comes with a five-year warranty from the supplier and doesn't void the original warranty from Acura. On top of that, the interior fitments like sun visors, trunk space and rear seat belts all remain unaltered. Customers who are absolutely against the B-pillar can have it removed, but NCE says "The vehicle will be designed differently without the center bar."
To our eyes the TL looks pretty all right without a roof, and with stripes. NCE will shortly be preparing convertible versions of the 2013 Range Rover Supercharged Autobiography, Porsche Cayenne and Cadillac XTS. For Acura owners, there's a press release below with information on NCE if you have a TL and an urge to go way beyond the sunroof.

Honda's latest fuel pump recall covers 761,000 vehicles worldwide

Honda will recall around 761,000 vehicles worldwide to replace fuel pumps that could fail and lead to stalling engines. This recall, which is described in the National Highway Safety Administration campaign number 21V215000, isn't the Japanese automaker's first recall for bad fuel pumps. It includes 628,000 vehicles sold in the United States. Honda isn't aware of any crashes or injuries related to the issue. This most recent recall includes models from both Acura and Honda, some from 2019 only and others stretching into the 2020 model year. From Acura, some ILX, MDX, MDX Sport Hybrid, RDX and TLX models are included. From Honda, the recall covers certain Accord (including the Hybrid), Civic (Coupe, Sedan and Hatchback and including the Si and Type R), Fit, HR-V, Odyssey, Passport, Pilot and Ridgeline. Finally, some Honda CR-V models from 2018 and 2019 are also included. Less than a year ago, Honda issued a recall over the fuel pumps of 136,057 vehicles in the U.S., some of which seem to overlap with this latest recall. Back in 2019, two separate recalls covered well over half a million vehicles for other fuel pump-related maladies, though it's not clear if any or all of these issues are related. With so many recalls over fuel pumps, it would be a good idea for owners of 2018-2020 Honda vehicles to enter their VIN numbers at either Honda's dedicated recall website or use the various tools provided by NHTSA. Related video: Featured Gallery 2019 Honda Pilot View 37 Photos Green Recalls Acura Honda