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2024 Acura TLX Preview: Subtle style tweaks, fewer trim options

The 2024 Acura TLX sees a number of updates to keep it competitive and address a few customer requests. It also looks a bit different, but you do need to take a closer side-by-side look. The big visual change is the front end. It now looks more like the TLX Concept car – specifically the lower air dam area and crucially, thereÂ’s now a frameless grille. Acura needed to redesign the entire trim piece above the grille and across the fascia to accommodate it. The change is most obvious on the base TLX, which used to have chrome lipstick around the “Diamond Pentagon” grille. ItÂ’s gone now. So are a whole heap of 2024 Acura TLX trim levels. There had been eight and now there are three: TLX with Technology Package, A-Spec and Type S. Front-wheel drive is now exclusively paired with the now-base TLX with Technology Package (thatÂ’s seriously what itÂ’s called) and vice versa, while the other two are only paired with Super Handling All-Wheel Drive (SH-AWD). There was previously a Technology-less Base TLX, a front-wheel-drive A-Spec, a TLX with Advance Package, a Type S w/ Performance Tire and the special-edition Type S PMC Edition. The surviving three were apparently what people were overwhelmingly getting. 2024 Acura TLX action front three quarter View 11 Photos That said, parts of those zombie trims survive. The Advance package may be gone for the base TLX (customers were more interested in the sporty versions than the more luxurious take of Advance cars), but its head-up display and surround-view parking camera are added as standard to the Acura TLX Type S. It already had the AdvanceÂ’s other extras. The PMCÂ’s special lightweight wheels, fashioned in a Copper color are now dealer-installed options for the Type S along with the performance tires. Speaking of wheels, Acura answered another customer request by enlarging the A-Spec wheels to 19 inches and through in a coat of Shark Gray paint. The Type S wheels are now Berlina Black to match the new gloss-black finish in its grille. More gloss black shows up on the A-Spec as well on its new, reshaped rear spoiler. Below it is a similarly gloss black diffuser encasing new round tailpipes in place of the old square covers. Perhaps the most significant visual upgrade, however, is back up front where a new, smaller radar sensor for the adaptive cruise control and forward collision prevention system is now completely encased behind the Acura logo.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video:

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.