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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2024 Acura TLX Type S First Drive: Give it some more credit

The latest generation of the Acura TLX wormed its way into our hearts from the moment we got behind the wheel. It’s a driverÂ’s car, and AcuraÂ’s made that clear from the get-go. Then we tried out the TLX Type S and liked it enough to even give it the nod over a BMW M340i in a head-to-head comparison test. Now that itÂ’s been a few years since the sport sedan came out, Acura has a mid-cycle refresh ready to sweeten the pot a little more. Our first go-around with the updated model is this 2024 Acura TLX Type S, but most of the updates apply to the pared-down collection of other trim levels (more on that later). The interior sees the most substantive upgrades, including a new set of screens for both the infotainment system and the analog-turned-digital gauge cluster. The latter is the more controversial of the bunch because even though a digital cluster is largely seen as an upgrade these days, the white-trimmed gauges of the pre-refresh car were a beautifully distinctive touch in an age of mostly anonymous digital clusters. Nevertheless, the cluster is now a 12.3-inch screen that comes standard on all TLX models. There are a few different views including a traditional two-dial approach, one that pushes the gauges all the way to the edges, and exclusive to the Type S, a third that features a horizontal tach reminiscent of the S2000Â’s rev counter.  The ADAS graphics in the center are a nice touch, and the screen is rather crisp, though weÂ’re not sure that everyone will find it to be an upgrade over the analog cluster. At the very least, couldnÂ’t Acura have replicated the old white-trimmed gauges (below, white) to maintain some continuity and appease purists like us? The 2024 MustangÂ’s retro Fox Body gauge design shows such things are possible. The infotainment display is bumped from 10.3 inches to 12.3, though the ever-controversial Acura Precision TouchPad remains. It responds quicker and more fluidly to inputs than before, and the newly-added wireless Apple CarPlay/Android Auto capability is a nice-to-have. And as the cherry on top, Acura added a new customizable head-up display and a 360-degree camera to the Type S. The rest of the TLXÂ’s interior is familiar. You sit low and are surrounded by easy-to-operate buttons, knobs and scroll wheels aplenty. The rear seat is still a scrunched affair for the TLXÂ’s footprint, but Acura never meant for this sedan to be a limo. Step outside, though, and youÂ’re met with some subtle but impactful design changes.

Acura ZDX returning as brand's first EV

Well this is unexpected. Not the fact that Acura will have an electric vehicle in the next couple years, but rather the name: ZDX. The name will appear on the Japanese luxury brand's first electric SUV, in 2024. The last time it appeared on an Acura was in 2013 on the short-lived ZDX fastback SUV. Like the Honda Prologue, it will be based on GM Ultium electric car platforms. If it's a stablemate to the Prologue, it likely shares a lot with the new Chevy Blazer EV. It would be a strong base considering Acura announced there will be a ZDX Type-S performance model. It could certainly benefit from the Blazer EV SS's dual-motor setup with 557 horsepower and 648 pound-feet of torque. Acura Precision EV Concept View 22 Photos Acura didn't offer any preview imagery of the new ZDX, but it did say it will share styling with the Precision EV Concept shown earlier today. It's apparently being designed in the same California design center that gave us the original ZDX. Though if it looks much like the Precision, this new ZDX probably won't have the distinct coupe-like shape of the original. The EV will launch in 2024 along with the Prologue and Blazer EV. Honda-developed EVs will follow in 2026. The Blazer will start around $45,000 for the cheapest version, and around $66,000 for the top-level one. We would bet the Acuras are on the high side of that range, with the Type S possibly topping the Blazer SS models. Related Video: The 2024 Chevrolet Blazer EV has been revealed