2010 Acura Mdx Base Sport Utility 4-door 3.7l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2023 Acura Integra gets a CVT standard, according to leaked trim chart

The 2023 Acura Integra continues to disappoint — is what fans of the original are likely to say upon hearing that the standard transmission for the upcoming sport sedan is a CVT. Acura made a big deal out of the fact that the revived Integra would have a manual transmission prior to its reveal. However, if a newly leaked spec chart is to be believed, most trim levels will only get a continuously variable transmission. Previously some believed that Acura would offer their 10-speed automatic in the Integra, but specs posted to the Integra Talk forum, indicate that is not the case. They show three levels of trim: base, A-Spec, and A-Spec with Tech Package. All come with the CVT, except the A-Spec Tech, which can be optioned with a six-speed manual transmission. It's not unusual anymore for carmakers to offer manual on only the highest-spec trims. Mazda, for example, does the same by offering its manual a single grade, the Premium package for the Mazda 3 hatchback. Whereas the manual was once the cheapest and most fuel-efficient option, these days the thinking is that only true enthusiasts, ones who would be willing to pay more to option out their car to the gills, would care about whether they row their own or not. In addition, the leak appears to list the Integra's color palette for both interior and exterior. Curiously, the Type R-inspired yellow of the concept doesn't appear to be on the menu. Instead, we get red, blue, white, silver, gray, and black. The A-Spec does get one exclusive hue, Apex Blue Pearl, to set it apart. Interiors get a choice of black, orchid or red, but not all of them can be paired with all exterior paints. We don't think that the manual's appearance on only the top trim is a problem per se. We don't know what the Integra's Tech Package will include, but on cars like the TLX or RDX it includes features like a premium audio system, navigation, and driver assist safety alerts. These aren't necessarily items a true enthusiast driver who prefers a purer driving experience would want. Still, we're glad Acura's offering a stick in an environment downright hostile to sedans, compacts, and manuals. We do think, though, that the Integra A-Spec (without the Tech Package) might have been the sweet spot for the manual. But no one asked us.

2020 Acura TLX PMC Edition Driveway Test | Shine bright like a ... ruby

Valencia Red Pearl. That’s the story with the 2020 Acura TLX PMC Edition. We got to see this limited edition TLX sedan at the New York Auto Show last year, but now itÂ’s in my driveway. The show lights donÂ’t do this paint justice. The setting sun reflecting off the deep and vibrant red ... now that's how this car is meant to be gazed upon. Like I mentioned in the video walkaround above, the TLX PMC Edition is hand-assembled at the Performance Manufacturing Center in Ohio. The body-in-white is trundled across town to the NSX supercar factory where those technicians do the rest to make it road-worthy. All 360 of them are being wrapped in their own special car covers and delivered to dealers on an enclosed truck to make sure it arrives without a single exterior flaw. About that paint Valencia Red Pearl is a $6,000 paint option on the Acura NSX. On the TLX PMC, itÂ’s $0. The paint process itself is time consuming and intensive. Acura says the vibrancy and high-color saturation is thanks to nano pigment technology.  “Engineered using mica, metal flake and super-high transparency nano pigments, the paint is applied using PMC's advanced robotic paint system in multiple base coats to enhance color intensity. This is followed by two clear coats to increase the paint's luster,” AcuraÂ’s description reads. 2020 Acura TLX PMC Edition View 43 Photos The five-day process is well worth it. IÂ’ve tried my best to illustrate it through photos and video, but itÂ’s still not representative enough of this red paint. It has a depth and shimmer to it, as if the body panels were a swimming pool, awaiting a cannonball dive into the deep end. This car being an exclusive, special edition vehicle hasnÂ’t destroyed the value proposition either. In actuality, the TLX PMC is the one to buy if you want a fully-loaded TLX. Acura doesnÂ’t allow you to option the A-Spec and Advance packages together with the standard TLX, but both of those are included with the PMC Edition. If you were able to combine all those packages, the final price would ring up to $50,650. The final price on our test car is $50,945, including the $1,995 destination charge on the sticker. Basically, youÂ’re getting every option in the book at around list price, plus all of the special PMC Edition extras for next to nothing. Why yes, of course weÂ’ll have the PMC Edition. It drives just like the TLX A-Spec — check out our full review of that car here.