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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2024 Acura Integra Type S Road Test: Just our Type

It’s so often the case that a truly special driverÂ’s car reveals itself within the first couple hundred feet behind the wheel. The 2024 Acura Integra Type S is one of those cars. In fact, the Integra Type S doesnÂ’t even need that amount of road to show itself, because so much of what makes this car magical to drive can be felt standing still in the driveway. The fizz starts when you push the well-weighted clutch in, then hear the buzzy and vibrating 2.0-liter turbocharged four-cylinder spring to life. It sends vibrations through the car and straight into your body thanks to the purposefully lacking balance shafts. Little turbocharged motors are typically lacking in character, but the Integra Type SÂ’ engine feels like itÂ’s alive and bumbling with energy at idle. Before you even start to find revs, this engine presents as one designed for performance. Take a spin through the six-speed manual transmission while stationary, and it quickly becomes obvious why Honda is the standard when it comes to manual transmissions. ItÂ’s a combination of the natural fluidity moving through the pattern – going both up and down, each gear seemingly selects itself as your wrist guides the stubby shifter along – and the mechanical click-clack connection you feel through your hand with each shift. The sheer amount of satisfaction it brings to make every last gear change is enough to make any manual enthusiast giddy. I ease off the clutch for the first time, and start to roll those thick 265-section-width tires forward, quickly revealing the perfectly weighted steering rack, clueing me in on how serious this chassis is. The view forward is spectacular past the thin A-pillars. The exhaust goes bang, ratta-tat-tat on the overrun as I ease up to the first stop sign. And the brakes only require a gentle whisper to the mega-responsive pedal to bring this hatchback to a stop. It only takes that couple hundred-foot stretch to realize that this Type S is exactly what I know it to be: a Honda Civic Type R in a different outfit. The comparison is impossible to avoid, and the Honda community may spend the next 50 years debating which one is better – trust me, there will never be a clear-cut answer – but itÂ’s undeniably great that we all get to choose between these two similar driving beasts.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.