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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2023 Acura Integra First Drive Review: Just what we wanted

AUSTIN, Texas — Getting caught up in the hype machine of retired car names pulling a Tom Brady is easy to do these days — there are so many examples to point at, and they just keep coming. The 2023 Acura Integra adds to this growing list. Expectations are high; unreasonably high if you listen to internet commenters. An entire generation grew up, got their driverÂ’s licenses and graduated high school in what weÂ’ll call the Integra Drought that began when the last Acura Integra rolled off the line for the 2001 model year. And while Acura likes to think of the 2002-2006 RSX as the “fourth generation” since it was called Integra overseas, itÂ’s meaningful that it was not called that here in the United States. You can tell how meaningful it is by observing how big of a deal Acura is treating the revival of the “Integra” name today — at this point, youÂ’ve surely seen one of its numerous advertisements. In short, it symbolizes AcuraÂ’s serious return to a small, sporty and enthusiast-focused compact car. The outgoing ILX never captured the zeitgeist of sport compacts in the 2010s, and it faded into the background of a much larger and better small luxury car scene. It wasnÂ’t an Integra, and Acura never pretended that it was.  To sort out what the new 2023 Integra is and isnÂ’t, Autoblog sent me (a longtime and current 2001 Acura Integra GS-R owner) to Austin, Texas, where I was able to drive it in the city, on wide-open Texas highways and through winding switchbacks. Unlike some new Acura models that were largely developed in the U.S., the Integra was developed in Japan. The design was handled at the Wako Studio outside of Tokyo, engineering work was done in Tochigi. Meanwhile, production is exclusively taking place in Marysville, Ohio, on the same line as the TLX. Many of those involved in the development of the new Integra also worked on previous generations of the car, so you can trust that Acura/Honda developed the new one with its history being top-of-mind. Just like Integras of the past, everything starts with the Civic. It shares a 107.7-inch wheelbase with the Civic, as both cars ride on the companyÂ’s Global Small Car Architecture. However, donÂ’t think that the Integra is just a Civic Hatchback with an Acura badge on it. Every single body panel on the car is 100% exclusive to the Integra, and the carÂ’s overall length and width are larger than any Civic — itÂ’s 6.8 inches longer than the Civic Hatchback and 1.8 inches longer than the Sedan.

Honda, SolarCity expand sun-powered partnership with new $50 million fund

It must be solar-power announcement time. The DOE is ready to throw $25 million at concentrating solar power and New York State just announced $94 million for solar projects. At the broadly green-minded South By Southwest Eco festival in Austin, TX this week, Honda announced an expansion of its work with SolarCity to include a new fund that could finance up to $50 million in solar projects for dealerships and homes. Well, the homes of people who have purchased a Honda or Acura vehicle, at least. Stop us if this all sounds familiar. Honda and SolarCity announced back in early 2013 that they would work together on a $65-million fund to partially subsidize the installation of solar-panels at Honda dealers and on homes of Honda and Acura drivers. The new $50 million will be used to pay for not only the equipment but also the installation, which means that if you can get access to the money, you're looking at a pretty sweet 20-year lease deal to get solar energy for your home and could make it a bit more like the Honda Smart Home in Davis, CA (pictured). How sweet a deal? Well, there's zero down payment required and a 3-kW system starts could cost you just $25 a month, according to the fine print. Rates will vary, for sure, but if that sounds like something you're interested in, check out the Honda SolarCity site. The new fund builds on the previous work that, the two companies say, created enough solar capacity to offset "more than 400 million pounds of CO2 over a 30-year lifecycle." There's more in the press release below. SolarCity and Honda Announce $50 Million Commitment to Provide Solar Power to Honda and Acura Customers and Dealerships SAN MATEO and TORRANCE, Calif., Oct. 8, 2014 – Today, at the SXSW Eco conference in Austin, TX, SolarCity® (Nasdaq: SCTY) and Honda have renewed their partnership with a new fund expected to finance $50 million in solar projects. The new commitment will make solar power more affordable and available to Honda and Acura customers and dealerships in the U.S. The companies have completed or initiated a range of solar projects for homeowners, dealerships and corporate facilities that total more than 12.5 MW of solar generation capacity. The two companies have already brought enough solar capacity online to offset more than 400 million pounds of CO2 over a 30-year lifecycle . The $50 million fund is a follow-up to a $65 million fund the companies created in 2013.