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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX First Drive | The mojo is returning

Buildup for the 2021 Acura TLX started more than a year ago when Acura released the stunning Type S Concept. It was long, low, wide and graced with gorgeous rear-drive proportions. Plus, it was slathered in some of the best blue paint we’ve ever seen. Acura could not have thought of a better way to say, “Hey, weÂ’re back!” ItÂ’s no surprise that the Type S Concept is a dead ringer for the production TLX. Acura designers told us the car was just about finished when the concept debuted. So yeah, the new TLX and TLX Type S were always going to look this good. The latter won't be arriving until next spring, but our first drive of this next-gen base TLX has us hopeful for the Type S and its 3.0-liter turbocharged V6. And maybe just a little nervous, too.  The bones are really good. Acura developed a new, unique platform for this TLX that was built with performance in mind from the get-go. It's not just an Accord in a fancy suit. With crossovers on the rise, Acura says its shrinking number of sedan buyers are more passionate about driving dynamics than crossover buyers, allowing them to focus on performance to an even greater degree. It makes sense. We heartily approve. The result of this performance focus is the most rigid body in any Acura not named NSX. YouÂ’ll find more advanced materials like aluminum and press-hardened steel in its makeup than any previous Acura sedan. It has a wider track (+1.2-inch front and +1.6-inch rear), a 2.2-inch wider body, a 3.7-inch longer wheelbase and a 0.5-inch shorter height. Lastly, the dash-to-axle dimension is 7.8 inches longer, giving it those sweet rear-drive proportions despite being a front-wheel-drive platform. 2021 Acura TLX Advance View 38 Photos If you're expecting more rear passenger and trunk space with the extended length, keep looking. Rear legroom is up 0.4 inch, and trunk space by 0.3 cubic-feet to 13.5 – paltry gains for how much larger the car got. The size growth benefitted style and body proportions more than it did functional considerations. Then, thereÂ’s the new suspension: double wishbones up front and a five-link rear. Acura previously used a MacPherson strut design in the front suspension and the move back to a double-wishbone design is great news for driving enthusiasts. Acura's well-regarded TL and TSX of the mid-2000s had double wishbones up front, as did many of Honda's greatest hits of yesteryear (Integra, Prelude, Civic Si, etc.).

2024 Acura ZDX price starts at $64,500 before destination, incentives

When the Acura ZDX was revealed in August, we wrote the A-Spec will be in the $60,000 range and the Type S in the $70,000 range. Official pricing shows that to be the case, the entry-level A-Spec with rear-wheel drive starting at $64,500 before destination. Acura charges a $1,350 destination fee for the RDX and MDX, it's two current SUVs. We'll use that as a placeholder sum for the ZDX, resulting in these MSRPs: A-Spec RWD: $65,850 A-Spec AWD: $69,850 Type S: $74,850 Type S (Perf. wheel & tire): $75,850 Before we get to the comparisons, let's recap what buyers get for the money. The A-Spec comes standard in rear-wheel-drive, its single motor making 340 horsepower. A dual-motor AWD version costs $4,000 more; Acura didn't specify a difference in output, it could be the same 340 hp no matter the number of powered axles. The Type S comes with dual motors producing 500 horsepower to share among the four wheels. The suspension here is upgraded from the A-Spec's multi-link independent with fixed-rate shocks and springs to height-adjustable air springs and adaptive shocks. The brakes go from 12.6-inch rotors to 15.6-inch discs clamped by Brembo six-piston calipers. The A-Spec sits on 20-inch wheels, the Type S wears 22-inchers on tires that are 10 millimeters wider. And that Type S gets the option of Double Apex Blue Pearl from the Precision concept or Tiger Eye Pearl from other Type S models. Inside, there's a a low dash with slim air vents and a pair of split screens for instruments and infotainment; 11 inches and 11.5, respectively. The steering wheel and climate controls come from the related Blazer EV, this being Acura's version of a battery-electric SUV sitting on GM's Ultium platform. Unlike a GM product, though, Acura's back end runs on Google Built-In, and there's an 18-speaker Bang & Olufsen sound system as standard equipment. Assistance features include rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Every ZDX is powered by a 102-kilowatt-hour battery, the onboard charger capable of 190 kW of DC fast charging. Every unit's CCS charging port can plug in at places like Electrify America and EVgo, Acura dealers will provide free NACS adapters for use at Tesla Supercharger stations.