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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

530,000 Hondas, Acuras under expanded NHTSA investigation for steering problem

Earlier this year, the National Highway Traffic Safety Administration opened an investigation into the 2022 and 2023 Honda Civic. The agency had received 145 complaints from owners stating that the car suddenly exhibited “sticky steering” and increased steering effort. WeÂ’re now learning that the investigation is expanding to include hundreds of thousands more cars. The original probe included around 238,000 Civics, but the NHTSAÂ’s latest report, issued Friday, noted that the investigation is expanding to include more than 530,000 Hondas and Acura vehicles. The 2022 and 2023 Honda Civic, 2023 Honda CR-V, and 2023 Acura Integra are affected. A drastic increase in complaints drove the expansion, as the NHTSA said it had received 1,300 reports and was aware of at least 14 crashes related to the problem. An alarming 11 of those crashes involved a roadway departure due to loss of steering control. Two of them came after the driver allegedly overcorrected, and there are three known injuries from the crashes. NHTSAÂ’s report found that the problem happened primarily in the winter months and after the car had been driven in a straight line for an extended period to warm up the vehicle and gear. Though alarming, itÂ’s worth noting that this investigation has not yet reached the recall stage. Honda acknowledged the problem, noting that it was a manufacturing issue for the steering gear unit. The manufacturing process created conditions that could cause greater internal stress, which can wear and deform the gears inside the steering component. The NHTSA also found that the factory did not guarantee consistent lubrication throughout the gear, which could be the cause of the temporary increase in steering effort. The automaker directed its dealers to replace the electronic power steering gearbox to correct a manufacturing defect, but NHTSA will continue its process, moving to an engineering analysis. If that study finds a defect, it could request a recall. Government/Legal Acura Honda Safety

2019 Honda S2000 roadster rumors swell

Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors