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2021 Acura TLX outed in European patent images

Acura brought its Type S concept to last year's Monterey Car Week as a glimmer of what we could expect from the all-new TLX coming next year. Since then, we've had better glimpses of the sedan in unintended leaks, the first in Acura's own infotainment system, now in patent images from the European Union Intellectual Property Office. Discovered by French forum Worldscoop, the details in the grayscale drawings match the color image from the infotainment software, giving us another look at hotly anticipated sedan that will infuse much-needed excitement into Acura's lineup. Even though the images show rear bumper cutouts plenty large enough to house quad pipes, the patent is presumed to show the standard TLX trim, not the Type S trim we know is coming. Even so, we can see plenty of Type S concept influence even with the less aggressive bodywork, such as the narrower upper grille and more pronounced lower grille, the garnish on the lower intakes, the side mirror design, and flared rear fenders. The rear end in the patent shows the same taillamps and decklid shutline, aero vents in the bumper, and the reshaped license plate holder moved from the trunk to the bumper.  The bodywork will sit on a new platform, and the bulk of betting money has Honda's 2.0-liter four-cylinder turbo four-cylinder from the RDX as the base engine. That mill making 272 horsepower and 280 pound-feet of torque in the RDX, compared to the 2.4-liter four-cylinder in the current TLX that makes 206 hp and 182 lb-ft. The Type S is expected to inaugurate a brand new 3.5-liter twin-turbo V6 developed specifically for Acura with more than 350 hp, a meaty bump beyond the 290 hp and 267 lb-ft in the present range-topping 3.5-liter V6. The TLX comes in two standard flavors now, so the question is whether Acura will give the 2021 model another engine or output option between standard and the Type S. The MDX Sport Hybrid crossover fits a 3.0-liter V6 powertrain producing a combined 321 hp and 289 lb-ft. On the 2021 TLX, a 10-speed automatic will manage shifting duties, sending power either to the front wheels or to all four through Acura's Super Handling All-Wheel Drive.  The automaker had planned on debuting the car at the New York Auto Show, and the rescheduled debut will come online and is likely not far away. If Acura doesn't show the Type S at the same time, an unveiling of that should come by early next year. Related Video:    

Honda recalling 405K vehicles over airbag issue

Honda is in hot water due to an airbag glitch that is causing it to recall 405,400 vehicles. According to the campaign, the supplemental restraints might fire for no apparent reason. 342,000 of the affected vehicles are 2003 and 2004 Odyssey minivans, which gels with a National Highway Traffic Safety Administration investigation we reported on in June.
Joining the Odyssey in the recall is the Acura MDX, with 63,400 units covered from the 2003 model year. Unlike the van, though, the MDX's recall covers Japan and Australia, in addition to the US and Canada. Both vehicles are suffering from an airbag control unit that is prone to malfunction when exposed to electrical noise, a condition that can cause the airbags to deploy without warning. Although no crashes have been reported in such scenarios, there have been some injuries typical of airbag deployment - abrasions and such.
Honda will be mailing recall notices to owners near the end of October, asking them to bring their vehicles into the dealership for installation of an electrical noise filter. The repair will take about an hour and be free of charge. Scroll down for the official announcement from Honda.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.