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The Rolls-Royce Dawn leads this month's list of discounts

If you're one of the few readers of this site who is in the market for a $350,000 Rolls-Royce Dawn, well, first of all, good for you. And you should be prepared to keep some extra money in your pocket, too, as the drop-top Roller leads this month's list of the largest monetary discounts with an average of $14,733 taken off the machine's $359,250 sticker price. That means buyers are paying an average transaction price of $344,517 for the 2020 Rolls-Royce Dawn this month, according to data provided to Autoblog by TrueCar, which equals about 4.1% off the price on the sticker. An intriguing pair of supercars land in second and third positions this month. The 2019 Acura NSX is selling for an average of $145,174 this month, which represents a 9% discount, or $14,373. With an eerily similar 9% discount of $14,079 comes the 2020 Aston Martin Vantage, which has an average transaction price of $142,002 this month. The Maserati Quattroporte is up next with an average discount of $13,634. Another Rolls-Royce model lands in the fifth spot, but instead of the aging Dawn it's the brand-new Cullinan SUV. Although the luxury 'ute boasts a large discount of $12,427, its staggeringly high retail price of $332,750 means buyers are getting a little less than 4% off the sticker. More interesting to most buyers will be the 2019 Lincoln Navigator, which is one of our favorite full-size SUVs in America. Buyers of Lincoln's range-topping vehicle are getting average discounts of $11,761. That represents a 13.4% savings for a final price of $75,940. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

2022 Acura ILX dies this year, replaced by Integra

In August 2021, Acura brand officer John Ikeda told Motor Trend, "Integra is not a replacement for ILX but Integra is our entry gateway vehicle. We don't plan on having something below that." Seems what he meant is that the Integra shouldn't be viewed as a new-generation of the ILX, because the Integra is replacing the ILX in every other way. In a video podcast on YouTube, two podcast hosts at Serra Acura said, "The Integra is replacing the ILX. That has been the clear message from them without saying the ILX is going away." Motor1 asked the Japanese luxury brand about the statement, getting the reply, "The 2022 model year is the final model year for the ILX, in anticipation of the new Integra." The Acura spokesperson then followed up with, "The new Integra was developed from day 1 to deliver on the original lineage that began with Integra back in 1986 ... and will be the new entry point to the brand." This is in the vein of Ikeda's comment, where we're not meant to connect the Integra to the ILX, but see the two models as distinct branches in the family tree, like cousins by marriage instead of siblings. Acura wants this Integra to be seen as a delayed new generation for the lineup that ended in 2001 if you're a purist, or 2006 if you're willing to let the RSX into the house. The effect today is still the same, the distinction unimportant. The 2022 ILX is the final model year for the 10-year-old sedan, which has sold more than 2,000 units in the U.S. in a single month only once since October 2013. The new entry-level vehicle is the Integra, priced a touch above the ILX at around $30,000.   With Integra pre-orders expected to begin March 10, the real surprise is how much we have let to learn about the coming hatchback. We're looking forward to the 1.5-liter turbocharged four-cylinder up front, its output still unknown. That 2.4-liter, naturally aspirated four-cylinder in the ILX makes 201 horsepower and 180 pound-feet of torque, the Integra's 1.5-liter produces 200 hp and 192 lb-ft in the Honda Civic Si. We'd love for the Acura to get its due and make a noticeably more power than the Si. We know the Integra will offer a six-speed manual, but the automatic gearbox option remains a mystery. And other than checking out the interior of a static Integra on display at the Rolex 24 at Daytona, we're missing a whole bunch of details on features and amenities. We expect the blanks to get filled in soon. Related video: 2022 Acura NSX Type S revealed

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.