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10 best new car deals in late September 2021

New car sales were drastically affected in 2020 due to the ongoing coronavirus pandemic, but things started to show signs of recovery toward the end of the year before really coming on strong in the early months of 2021. Now there's an ongoing shortage of microchips causing a great deal of pricing fluctuation and a limited supply of certain vehicles. That doesn't mean there aren't still great deals on new cars, though. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for September 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).

Honda and Acura recall 124,077 vehicles due to potential brake failure

Honda and Acura are recalling 124,077 total vehicles across numerous model lines due to a part in the brake system that was potentially improperly assembled, which could ultimately lead to brake failure. The models affected include the 2020-2021 Honda Civic, 2020-2023 Ridgeline, 2021-2023 Passport, 2021-2022 Pilot and the 2020 Acura MDX. As for the issue itself, Honda says the brake master cylinder “may have been improperly fastened to the brake booster assembly during production.” Specifically, the tie rod fastener is the problem point. Honda says that if it was improperly assembled, that could result in loose or missing tie rod nuts. If this is the case, when you hit the brakes, a bending load can be placed on the brake booster tie rod studs, which could in turn cause the tie rod studs to break. This then allows the brake master cylinder to separate from the brake booster, which Honda says could result in diminished or lost brake function. Honda says it received a report of brake failure on a 2021 Pilot last year, which prompted the companyÂ’s investigation. There are no crashes, injuries or deaths related to this issue, according to Honda, but it has received two related warranty claims since September 2022. Owner notifications are scheduled to begin on August 7 this year. Honda says it will inspect and replace any missing nuts, and if any brake booster assembly components are damaged, those will be replaced, too. Related video: Recalls Acura Honda Truck Crossover Hatchback SUV Sedan

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.